This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed "Save Point." The initiative is designed to tap into the vibrant world of video games and online streaming, offering a new avenue for supporters to contribute to the charity’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create an event that felt natural for gamers and streamers, while also delivering tangible support for children in need." Baxter emphasized that the event opens doors for both corporate partnerships and individual donors who might not be able to take part in traditional fundraising activities such as marathons or charity runs. "Not everyone can run a marathon, so an event like this is far more accessible," she said. "It allows us to showcase the impact that a different type of supporter can have when they channel their passion for gaming into a charitable cause." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year.
This collaboration highlights the potential of influencer‑driven campaigns to mobilise audiences and generate significant donations. Looking beyond the immediate event, Baxter expressed a strong desire to continue cultivating relationships with gamers, streamers, and the broader digital entertainment ecosystem.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she noted. "I’ll consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter also highlighted the learning opportunities it presents. "There are a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said. Describing gamers and streamers as "unsung heroes of fundraising," Baxter pointed out that the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural overlap between gaming and storytelling, noting that many players are drawn to immersive narratives, imaginative worlds, and the sense of escape that games provide.
"There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point forms part of Save the Children’s larger campaign titled "The One Delivery That Matters," which is slated to launch in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will be waiting for this Christmas—items such as nutritious food, essential medicines, warm clothing, and safe shelter.
Baxter underscored the stark contrast between typical holiday consumerism and the urgent needs of vulnerable children. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarked.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By leveraging the interactive nature of gaming and the reach of live streaming platforms, Save the Children hopes to create a dynamic, engaging fundraiser that not only raises money but also builds a lasting community of supporters who see gaming as a vehicle for social good. In summary, Save Point represents a pioneering step for Save the Children, merging the excitement of video games with the altruistic goal of delivering vital aid to children worldwide during the most charitable time of the year.
Through strategic partnerships, innovative outreach, and a commitment to learning from this inaugural effort, the charity aims to set a precedent for future collaborations between the nonprofit sector and the rapidly expanding gaming industry.