This holiday season, Save the Children is set to roll out its very first game‑focused and live‑streaming fundraising campaign, aptly named Save Point. The initiative marks a new chapter for the organization as it reaches out to the vibrant world of video gamers and online content creators. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as partners but also as individual supporters,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance bike ride, so an event built around gaming is far more inclusive and showcases a different kind of supporter engagement.” To bring the event to life, Save the Children has teamed up with popular online streamer TheKapFantastic, a creator who previously helped raise more than £5,000 for the charity earlier in the year. Baxter emphasized that the partnership is only the beginning of a longer‑term strategy to cultivate relationships with gamers and streamers beyond the two‑day fundraiser. “It would be amazing to introduce a larger slice of the gaming audience to the work we do and why it matters,” she said.
“I’ll consider the event a huge win if we walk away with a fresh crew of supporters who want to keep gaming for us because of the experience they’ve had.” Baxter also highlighted the learning potential embedded in the pilot event. “Because this is our first attempt at a gaming‑centric fundraiser, the feedback we gather will be priceless. It will help us design bigger, more impactful gaming events year after year.” She went on to describe gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support.
“There’s a shared understanding among game‑lovers that we’re a community that values stories, imagination, and the chance to escape into new worlds through play,” Baxter observed. “When we channel that passion into tangible, real‑world change, we demonstrate just how powerful and influential the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign titled “The One Delivery That Matters,” which launches in November 2026. The campaign aims to draw attention to the fact that for millions of children, the most vital gifts this Christmas will not be toys or sweets, but essential supplies such as food, medicine, warm clothing, and a safe place to sleep. “Anything you can imagine can be delivered straight to your door with a few taps on a screen,” Baxter remarked.
“But for countless children this holiday season, the deliveries they’re awaiting are not playthings—they’re life‑saving provisions that protect their childhoods.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a replicable model that other charities can emulate, turning virtual adventures into real‑world impact.
Beyond the immediate fundraising goal, the organization sees the initiative as a catalyst for ongoing collaboration with the gaming sector. Future plans may include regular charity streams, in‑game charity items, and co‑created content that highlights the stories of children receiving aid. By fostering a community of gamers who are informed, engaged, and motivated to give, Save the Children aims to sustain a pipeline of support that extends far beyond a single weekend.
In summary, Save Point represents a pioneering effort to blend digital entertainment with philanthropy, offering an accessible avenue for supporters of all ages and skill levels to contribute to a cause that directly improves the lives of vulnerable children worldwide. The event’s success will be measured not only by the funds raised but also by the lasting relationships forged within the gaming community, the insights gained for future campaigns, and the heightened awareness of the critical needs facing children during the festive season.