This holiday season, Save the Children is set to debut its first ever gaming‑focused and live‑streaming fundraising initiative, aptly named Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, a sector that has shown remarkable enthusiasm for charitable causes. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a novel avenue for both corporate partners and individual supporters to get involved. "Not everyone can run a marathon or climb a mountain, but a gaming marathon is far more accessible," Baxter explained.
"It allows us to demonstrate how a different kind of supporter can make a tangible impact through the medium they love." To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for the charity earlier in the year. The partnership illustrates the growing synergy between nonprofit organisations and digital influencers who can mobilise large, engaged audiences in real time. Baxter expressed a clear intention to nurture these relationships beyond the two‑day fundraiser.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider the event a massive success if we walk away with a new crew of supporters who want to game for us again because of the experience they had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added.
The insights gathered will inform future campaigns, potentially expanding the scope and scale of charitable gaming events across the sector. Baxter also highlighted the often‑overlooked role of gamers and streamers in fundraising ecosystems, calling them "unsung heroes of fundraising." She noted that the gaming world is "setting a new, innovative standard" for how charitable causes are supported.
"There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play," she said. "By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public focus from traditional holiday gifts to essential deliveries that children in crisis need most—food, medicine, warm clothing, and safe shelter.
Baxter underscored this message, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The event is scheduled for December 5‑6, 2026.
Participants can sign up to join the livestream marathon, set personal fundraising targets, and share their progress with viewers in real time. By integrating donation widgets directly into streaming platforms, Save Point aims to make giving as seamless as clicking a button during a gameplay session. Beyond the immediate fundraising goal, Save Point seeks to foster a lasting community of gamers who view philanthropy as an integral part of their hobby.
The charity hopes that the event will inspire similar initiatives, encouraging other organisations to explore the untapped potential of interactive entertainment for social good. In practical terms, the charity will provide participants with toolkits that include branding assets, suggested donation tiers, and talking points about the specific projects that will benefit from the funds raised. This ensures that every streamer, whether a seasoned professional or a casual hobbyist, can convey a clear, compelling narrative about why their audience’s contributions matter.
The partnership with TheKapFantastic also includes co‑creating exclusive in‑game content or challenges that unlock when donation milestones are hit. Such gamified incentives not only boost viewer engagement but also translate abstract fundraising targets into concrete, visual progress bars that gamers intuitively understand. Overall, Save Point represents a strategic pivot for Save the Children, positioning the charity at the intersection of digital culture and humanitarian aid. By embracing the storytelling power of games and the immediacy of live streaming, the organisation hopes to reach a younger, tech‑savvy demographic that might otherwise remain outside traditional fundraising channels.
If you’re interested in joining the movement, you can register your interest through the provided link. Once signed up, you’ll receive detailed instructions on how to set up your fundraising livestream, tips on maximizing viewer interaction, and updates on the overall impact of the campaign as it unfolds. Save Point is more than a one‑off event; it is a blueprint for future collaborations between the nonprofit sector and the gaming industry, demonstrating that when virtual worlds converge with real‑world needs, the result can be a powerful engine for change.