This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day streaming extravaganza called Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online content creators, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, Senior Fundraising Manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. "Save Point was born out of a genuine desire to interact more meaningfully with gamers, both through strategic partnerships and individual supporters," Baxter explained. She highlighted that traditional fundraising challenges, such as marathon runs, can be physically demanding and exclude many potential donors. "Not everyone can run a marathon, so an event like this is far more accessible and showcases the diverse ways people can support our cause," she added.
The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for Save the Children earlier in the year. This collaboration signals the organization’s commitment to building lasting relationships with influential voices in the gaming community. Baxter emphasized that the partnership is just the beginning. "It would be incredible to reach even more people within this vibrant community, sharing information about the critical work we do and why it matters," she said.
"I’ll consider the event a massive success if we walk away with a new cohort of supporters who are eager to game for us again because of the positive experience they’ve had." Because Save Point is a pioneering effort for the charity, Baxter anticipates a steep learning curve. "There are countless learning opportunities embedded in this event.
This is our first attempt at this type of fundraiser, so the feedback we gather will be priceless and will help us craft larger, more impactful gaming events year after year," she noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming sector is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural traits that make gamers uniquely positioned to drive change: "There is a shared understanding among game‑lovers that we are a community that cherishes stories, imagination, and the escape into new worlds through play. By converting that passion into a catalyst for real‑world, lasting impact, we demonstrate just how powerful and influential the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign aims to shift the narrative around Christmas for millions of children who, instead of receiving toys, are awaiting essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between typical holiday gifts and the life‑saving deliveries many children need: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event will be hosted on popular streaming platforms, allowing participants to set up their own fundraising livestreams. Interested individuals can register their intent through a dedicated link, which will also provide guidance on how to configure a successful fundraising broadcast. By leveraging the interactive nature of live streaming, participants can engage their audiences in real time, share personal stories about why the cause matters to them, and encourage viewers to donate directly through integrated payment tools.
Beyond the immediate fundraising goal, the event seeks to cultivate a community of repeat donors who view gaming not just as entertainment but as a vehicle for social good. Baxter envisions a future where collaborations with streamers become a regular feature of Save the Children’s fundraising strategy, creating a virtuous cycle of awareness, engagement, and financial support.
In addition to the live streams, Save Point will feature special in‑game events, exclusive digital collectibles, and challenges that reward participants with recognition badges and shout‑outs from high‑profile creators. These gamified elements are intended to sustain momentum throughout the two‑day window, encouraging participants to stay active and maximize their fundraising potential.
The charity also plans to compile and share a post‑event report, detailing the total amount raised, the number of new supporters acquired, and key insights gathered from participants and viewers. This transparency aims to build trust and demonstrate the tangible impact of merging gaming culture with charitable endeavors.
Overall, Save Point represents a bold step forward for Save the Children, positioning the organization at the intersection of philanthropy and digital entertainment. By embracing the creativity, connectivity, and enthusiasm of the gaming community, the charity hopes to deliver vital resources to children in need during the holiday season and lay the groundwork for innovative fundraising models in the years to come.