This holiday season, Save the Children is set to debut its very first game‑centric and streaming fundraiser, an initiative dubbed "Save Point." The new event is designed to tap into the enthusiasm of gamers and online audiences, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective," she explained. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do." The charity has teamed up with popular content creator and live‑streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channels.
This collaboration marks the beginning of what Baxter hopes will become a long‑term relationship with gamers, streamers, and their audiences. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter emphasized that the event will also serve as a learning laboratory. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. Baxter described gamers and streamers as "unsung heroes of fundraising," highlighting how the gaming sector is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a love of narrative, imagination, and the escapism that video games provide.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift attention from traditional holiday gifts to the essential items that many children will be waiting for this Christmas—food, medicine, warm clothing, and a safe place to sleep.
Baxter underscored the stark contrast between the consumerist expectations of the season and the reality for millions of vulnerable youngsters. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to join by registering their interest through a dedicated link, after which they will receive guidance on setting up a fundraising livestream.
The format encourages individuals to broadcast their gaming sessions, engage viewers with donation prompts, and share stories about Save the Children’s work, thereby turning entertainment into a catalyst for philanthropy. Beyond the immediate fundraising goal, the organizers hope the event will cultivate a community of repeat supporters who view gaming as a meaningful way to give back. By showcasing the tangible impact of donations—such as delivering life‑saving supplies to children in crisis zones—Save Point aims to create an emotional bridge between the virtual and the real world. The partnership with TheKapFantastic also illustrates how influencer collaborations can amplify reach.
The streamer’s existing fan base, combined with the charity’s credibility, creates a synergistic platform where viewers are more likely to contribute when they see a trusted personality championing the cause. Baxter anticipates that this model could be replicated with other creators, expanding the charity’s footprint across multiple gaming genres and platforms. In preparation for the event, Save the Children has been developing resources to help participants craft compelling narratives, set realistic fundraising targets, and use streaming tools effectively.
These materials are intended to lower technical barriers, ensuring that even newcomers to live streaming can participate confidently. Looking ahead, Baxter expressed optimism that the insights gathered from Save Point will inform larger, more ambitious gaming‑focused fundraisers in future years. "We’re just scratching the surface of what’s possible when we combine the passion of gamers with the urgency of humanitarian work," she said.
"Each stream, each donation, each shared story brings us closer to a world where every child receives the care they deserve, especially during the holidays." Save Point represents a bold experiment in modern philanthropy—leveraging digital culture, community engagement, and the universal appeal of play to address pressing humanitarian needs. By turning a festive gaming marathon into a conduit for life‑changing aid, Save the Children hopes to inspire a new generation of donors who see charitable giving as an integral part of their online experiences. For those interested in joining the cause, registration is now open.
By signing up, participants will receive step‑by‑step instructions on how to set up a livestream, tips for promoting their fundraiser, and information on how the funds raised will be allocated to deliver essential supplies to children in need this Christmas.