This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative merges the excitement of video games with live streaming to create a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers on a level that feels natural for them,” she explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can attract a diverse range of participants who are eager to help in a way that aligns with their passions.” The event will be anchored by a partnership with popular online creator and streamer TheKapFantastic, who has previously demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier this year. Baxter emphasized that the charity hopes this collaboration will be the first of many, fostering lasting relationships with influencers in the gaming sphere. “After Save Point concludes, we intend to keep the dialogue open with gamers and content creators,” she said. “If we can introduce more people in that community to the impact of our work and why it matters, we’ll have taken a big step forward.
Success for us means walking away with a new cohort of supporters who are excited to game for us again because of the positive experience they’ve had.” Baxter also highlighted the learning curve associated with launching a first‑time event of this nature. “There are countless lessons to be learned,” she noted.
“Because this is our inaugural gaming fundraiser, the feedback we receive will be priceless. It will help us refine the format and scale up future events, making them even more effective year after year.” In her view, gamers and streamers act as the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated, “People who love games share a love of storytelling, imagination, and the chance to escape into new worlds. When we channel that enthusiasm into real‑world change, we showcase just how influential and powerful the gaming community can be.” Save Point forms part of a larger campaign titled "The One Delivery That Matters," which is slated to launch in November 2026.
The campaign aims to draw attention to the fact that, for millions of children worldwide, the most important gifts this Christmas will not be toys or sweets, but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, saying, “In the digital age, you can order virtually anything with a tap of a screen.
Yet for countless children this festive season, the items they are waiting for are life‑saving deliveries, not playthings. Our goal is to remind people that their contributions can directly provide those critical resources.” Save Point is scheduled to run over two days, from December 5 to December 6, 2026.
Participants will be able to register their interest through a dedicated link, where they will also receive guidance on how to set up a fundraising livestream, choose donation targets, and promote their streams across social media platforms. The event is designed to be inclusive: whether a participant is a seasoned streamer with thousands of followers or a casual gamer who enjoys playing with friends, they can join the cause. Organizers will provide toolkits that include graphics, donation overlays, and talking points to help participants convey the charity’s message effectively during their broadcasts.
Beyond the immediate fundraising goals, Save Point seeks to build a sustainable bridge between the nonprofit sector and the gaming industry. By showcasing the tangible impact of donations—such as delivering meals to children in conflict zones or providing winter coats to families in cold climates—the event hopes to inspire long‑term advocacy among gamers. The charity also plans to feature special guest appearances from prominent figures in the gaming world, interactive challenges, and milestone celebrations as donation targets are reached. These elements are intended to keep viewers engaged and motivated to contribute throughout the marathon.
In summary, Save Point represents an innovative approach to philanthropy, leveraging the reach and enthusiasm of the gaming community to address urgent needs faced by children around the globe during the holiday season. By blending entertainment with empathy, Save the Children aims to transform screen time into a force for positive, lasting change.