This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising initiative, titled Save Point. The new venture is designed to tap into the enthusiasm of gamers and online audiences, offering a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create something that resonated with gamers, both as partners and as individual donors," Baxter explained.
"Not everyone can sign up for a marathon or a long‑distance bike ride, so an event like this is far more inclusive and showcases the diverse ways people can get involved." To bring the event to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic, who earlier this year raised more than £5,000 for Save the Children through his own channels. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences beyond the two‑day fundraiser. "Our goal is to reach a wider segment of the gaming community with clear information about the work we do and why it matters," she said. "If, after the event, we have a fresh cohort of supporters who are eager to game for us again because of a positive experience, we’ll consider that a massive win." Baxter also highlighted the learning potential embedded in the initiative.
"Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless. It will help us refine and expand future events, making them bigger and more impactful year after year," she added. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter noted that the gaming world is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and escapism, and that channeling that passion into real‑world change demonstrates the sector’s powerful influence. "Gamers are a community that thrives on narrative and the ability to explore new realms through play," Baxter observed. "When we turn that enthusiasm into a catalyst for lasting, tangible impact, we prove just how significant the gaming community can be in driving social good." Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most critical gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, medicine, warm clothing, and safe shelter.
"In the digital age, almost anything can be ordered with a few clicks and delivered straight to your doorstep," Baxter remarked. "But for countless children this holiday season, the deliveries they need are life‑saving essentials, not entertainment items." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by expressing their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By combining the excitement of gaming with the generosity of live‑stream audiences, Save the Children hopes to create a memorable, high‑impact fundraiser that not only raises vital funds but also cements lasting partnerships within the gaming ecosystem. Through this innovative approach, the charity aims to illustrate how digital entertainment platforms can be harnessed for humanitarian purposes, offering a blueprint for future collaborations between non‑profits and the rapidly growing world of online gaming and streaming.