This holiday season, Save the Children is set to debut its very first gaming‑centric and livestream‑driven fundraiser, an initiative titled Save Point. The event, scheduled for December 5‑6, 2026, is designed to harness the enthusiasm of gamers and online creators to generate vital funds for children in need during the critical Christmas period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not just as occasional donors but as partners and active participants,” Baxter explained. “Many people can’t commit to physically demanding challenges like a marathon, so a digital‑first event offers a more inclusive way for supporters to get involved and demonstrate the impact they can make.” To give the campaign a strong start, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised over £5,000 for the charity through his own channel. This collaboration signals the organization’s intent to build lasting relationships with influencers who can mobilise their audiences around humanitarian causes. Baxter emphasized that the partnership with TheKapFantastic is just the beginning.
“Our goal is to keep expanding our network of gamers and streamers long after Save Point concludes,” she said. “If we can introduce more people in this space to the work we do and why it matters, we’ll have created a sustainable pipeline of supporters who will return for future events.” The charity measures success not only in the amount of money raised but also in the depth of engagement it fosters. “A true win would be walking away with a new crew of enthusiastic gamers who feel inspired to champion our mission again, simply because of the positive experience they had with Save Point,” Baxter noted. “Their ongoing advocacy could amplify our reach far beyond a single weekend.” Because Save Point is a first‑time venture for the organization, Baxter highlighted the valuable learning opportunities it presents.
“We’ll be gathering feedback from participants, donors, and partners to refine our approach. Those insights will help us design even bigger, more impactful gaming fundraisers in the years to come.” Describing gamers and streamers as “the unsung heroes of fundraising,” Baxter praised the gaming ecosystem for setting a new, innovative standard in charitable giving. She pointed out that many gamers share a love for storytelling, imagination, and the escapism that video games provide. By channeling that passion into real‑world impact, the community can demonstrate its capacity to drive lasting change.
“The gaming world is built on creativity and collaboration,” Baxter said. “When we translate that energy into a force for good, we show how powerful and influential this community can be for humanitarian causes.” Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that children most in need rely on—such as nutritious food, vital medicines, warm clothing, and safe shelter.
Baxter remarked, “In the digital age, we can order almost anything with a few clicks, but for millions of children this Christmas, the most critical items aren’t toys—they’re life‑saving supplies that protect their futures.” The event will run over two days, offering participants multiple ways to get involved. Gamers can register their interest through the Save Point sign‑up page, where they will receive guidance on setting up a fundraising livestream, tips for engaging their audience, and resources to help maximize donations. Streamers are encouraged to incorporate interactive elements—such as donation challenges, viewer polls, and collaborative gameplay—to keep viewers invested and motivated to contribute.
Beyond the livestreams, Save Point will feature special in‑game events, exclusive digital rewards, and collaborative challenges that encourage community participation across various platforms. By integrating charitable objectives directly into the gaming experience, the initiative aims to create a seamless bridge between entertainment and philanthropy. The charity also plans to highlight stories of children who will benefit from the funds raised, illustrating the tangible impact of each donation. These narratives will be shared during the livestreams, on social media, and through partner channels, reinforcing the connection between the gaming audience and the real‑world outcomes of their generosity.
In summary, Save Point represents a pioneering effort by Save the Children to tap into the vibrant, story‑driven world of gaming and livestreaming. By partnering with creators like TheKapFantastic, offering accessible ways for supporters to contribute, and emphasizing the urgent needs of children during the holiday season, the organization hopes to set a new benchmark for charitable fundraising in the digital age. Participants and viewers alike are invited to join the movement, turn their love of play into a force for good, and help deliver the essential supplies that will safeguard the futures of countless children this Christmas.