This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, titled Save Point. The initiative blends video‑game play with live streaming to create a novel way for supporters to contribute to the charity’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers in a way that felt natural for them,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can attract a different type of donor who might otherwise never engage with our work.” The event will be anchored by a partnership with popular online creator and Twitch streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising over £5,000 for Save the Children earlier this year. Baxter emphasized that the charity hopes the collaboration will be the first of many, stating, “Our goal is to keep building relationships with gamers, influencers, and content creators long after Save Point concludes.
If we can turn this one‑off event into a lasting network of allies, the impact will multiply year after year.” According to Baxter, the success of Save Point will be measured not just by the amount of money raised, but by the new community of supporters it cultivates. “If we walk away with a fresh crew of gamers who are eager to partner with us again because of a positive experience, that will be a huge win,” she said.
“We want them to see the tangible difference their streams can make and feel motivated to keep giving back through play.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. “We’ll be gathering a lot of feedback from participants, viewers, and partners,” Baxter noted.
“That insight will be priceless as we design larger, more ambitious gaming events in the future.” Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable landscape, describing them as “the unsung heroes of fundraising.” She believes the gaming world is pioneering a fresh, innovative standard for charitable support, one that leverages the community’s love of narrative, imagination, and immersive experiences. “Gamers are storytellers at heart,” she said.
“When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be when it rallies around a cause.” Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medication, warm clothing, and safe shelter. Baxter underscored this message, saying, “Anyone can order a gadget or a toy with a few clicks, but for millions of children this Christmas, the most valuable deliveries are the ones that protect their health and wellbeing.” The two‑day event is scheduled for December 5‑6, 2026.
Participants can sign up to join the fundraiser by registering their interest through the provided link, which also supplies guidance on setting up a fundraising livestream. Once registered, gamers will receive resources on how to promote their streams, engage their audiences, and track donations in real time.
In addition to the live streams, Save Point will feature interactive challenges, leaderboards, and special in‑game rewards that encourage viewers to donate. The charity plans to collaborate with game developers to integrate charitable prompts directly into popular titles, allowing players to contribute without leaving the game environment. This seamless integration is intended to lower the barrier to giving and make philanthropy a natural part of the gaming experience. Baxter believes that the event will also serve an educational purpose, raising awareness about the specific needs of children in crisis zones.
Throughout the streams, the charity will share stories and footage that illustrate how the donations will be used on the ground—whether it’s delivering a shipment of winter coats to a refugee camp or providing life‑saving medical kits to a region hit by disease. The overarching vision for Save Point is to create a replicable model that other NGOs can adopt, proving that the gaming sector can be a powerful ally in the fight against child poverty and suffering.
By harnessing the enthusiasm, creativity, and reach of gamers worldwide, Save the Children hopes to turn a pastime into a force for lasting, positive change. As the event approaches, the organization is actively seeking additional partners, sponsors, and volunteers to amplify its impact. Baxter concluded with optimism: “If we can inspire even a handful of gamers to turn their passion into a fundraiser, the ripple effect could be enormous.
Together, we can make this Christmas a season of hope and delivery for children who need it most."