This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streamed event titled Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm and reach of the gaming community, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with gamers.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create something that felt natural for gamers, both as partners and as individual donors. Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can showcase how a different type of supporter can make a real impact." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who has previously helped the charity raise over £5,000 earlier in the year.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with influencers, streamers, and the wider gaming audience. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider the event a huge success if we walk away with a new crew of supporters who want to game for us again because of the experience they had." Baxter also highlighted the learning potential embedded in the venture. "This is our first time doing this type of fundraiser, so the feedback we receive will be invaluable and will help us shape bigger and better gaming events year after year," she noted.
In her view, gamers and streamers are the "unsung heroes of fundraising," and the sector is "setting a new, innovative standard" for charitable support. She elaborated on why the gaming world is uniquely positioned to drive change: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination, and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries that children in need rely on—such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the urgency of this message: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
Once registered, gamers can choose to host their own streams, rally friends and followers, and encourage donations that go directly to Save the Children’s emergency relief efforts. The format of the event is deliberately flexible.
Some streamers may opt for marathon gaming sessions, playing popular titles while interacting with chat and sharing stories about the children they aim to help. Others might organize competitive tournaments, with entry fees and prize pools donated to the cause. The charity also plans to feature special in‑game items or skins created in partnership with developers, with proceeds from sales funneled to the campaign.
Beyond the immediate fundraising goal, Save Point seeks to educate the gaming audience about the realities faced by children worldwide during the holiday season. By integrating short documentary clips, survivor testimonies, and live updates on donation milestones into the streams, the event hopes to turn passive viewers into active advocates. Baxter believes that the success of Save Point could pave the way for a new genre of charitable events within the gaming ecosystem.
"If we can demonstrate that a gaming‑focused fundraiser can generate significant support and raise awareness, other nonprofits will see the value in exploring similar collaborations," she said. "The gaming community is massive, diverse, and incredibly generous when given a clear purpose." In summary, Save Point represents a strategic move by Save the Children to harness the power of digital entertainment for social good. By aligning the charity’s mission with the passions of gamers, the organization hopes to deliver life‑saving supplies to children in need, while also fostering a lasting partnership with a vibrant and growing audience. The event promises not only to raise funds but also to inspire a new wave of socially conscious gaming, proving that play can indeed be a catalyst for profound, positive change.