This holiday season, Save the Children is set to debut its first-ever gaming‑focused fundraising campaign, a live‑streamed event titled Save Point. The initiative, which will run over two days in early December, is designed to bring the charitable mission of the organization into the vibrant world of video games and online content creation, offering a new avenue for supporters to contribute.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a genuine desire to engage more meaningfully with gamers, both through strategic partnerships and individual participation," she explained.
"Not everyone has the capacity to run a marathon or climb a mountain for charity, so an event like this provides a more inclusive, accessible way for people to get involved and demonstrate what a different kind of supporter can achieve." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This collaboration underscores the organization’s commitment to building lasting relationships with influential voices in the gaming space. Baxter emphasized that the partnership is just the beginning. "Our goal is to continue nurturing these connections long after the event ends.
It would be amazing to reach a wider audience within the gaming community, sharing information about the vital work we do and why it matters," she said. "I’ll consider the event a massive success if we walk away with a new crew of supporters who are eager to game for us again because of the positive experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, there are significant learning opportunities on the horizon.
"We’re entering uncharted territory, so the feedback we gather will be priceless and will help us design even bigger and better gaming events in the years to come," Baxter noted. She described gamers and streamers as "the unsung heroes of fundraising," highlighting how the gaming sector is "setting a new, innovative standard" for charitable support.
According to Baxter, the appeal of gaming lies in its community’s shared love of stories, imagination, and escapism. "There’s a deep understanding among game‑lovers that we’re a group of people who cherish narrative, creativity, and the chance to explore new worlds through play. By channeling that passion into real‑world impact, we’re showing just how powerful and influential the gaming community can be when it rallies behind a cause," she said.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from the usual festive gifts to the essential supplies that many children desperately need during the holiday season.
Instead of toys and sweets, millions of youngsters are awaiting critical deliveries such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter illustrated the contrast vividly: "Anything you can imagine can be ordered with a tap of a screen and delivered to your door. But for countless children this Christmas, it isn’t toys or treats they’re hoping for – it’s the deliveries that will actually save lives and protect their childhoods." The Save Point event will be held on December 5 and 6, 2026.
Participants can sign up to take part in the livestream fundraising effort, receive guidance on setting up their own streams, and learn how to maximize donations through audience engagement. By registering interest, supporters will gain access to resources that help them create compelling content, interact with viewers, and encourage contributions to the cause. The format of Save Point blends competitive gaming, community challenges, and charitable giving.
Streamers will host marathon gaming sessions, showcase new releases, and invite viewers to donate in real time. Special milestones—such as reaching a certain number of concurrent viewers or achieving a high score—will trigger additional donation matches from corporate partners.
Throughout the two‑day window, the charity will provide live updates on the amount raised, share stories from children who benefit from the deliveries, and highlight the tangible impact of each contribution. Beyond the immediate fundraising goals, Save Point aims to establish a sustainable model for future collaborations between nonprofits and the gaming industry. By documenting best practices, gathering data on donor behavior, and refining the technical setup for livestream donations, Save the Children hopes to create a blueprint that other charities can adapt.
In summary, Save Point represents a pioneering step for Save the Children, merging the excitement of gaming culture with the urgency of humanitarian aid. It offers a fresh, inclusive way for gamers, streamers, and their audiences to make a difference during the most generous time of the year. By turning the power of play into a catalyst for real‑world change, the event underscores the potential of the gaming community to drive meaningful, lasting impact for children in need. To join the movement, interested participants can register through the official Save Point portal, where they will receive detailed instructions on how to set up a fundraising livestream, tips for engaging viewers, and information on the charitable objectives of the campaign.
This initiative not only promises to raise essential funds but also to forge lasting bonds between the charity and the dynamic world of gaming.