This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept, which blends interactive play with charitable giving, is designed to tap into the enthusiasm of gamers worldwide and channel that energy toward the organization’s mission of protecting vulnerable children.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where we could interact with gamers not just as donors but as partners in a shared experience,” Baxter said.
“Traditional fundraisers like marathons are fantastic, but they’re not accessible to everyone. A gaming marathon offers a more inclusive way for people of all ages and abilities to get involved and make a tangible impact.” The event will feature a collaboration with popular online creator and streamer TheKapFantastic, who has previously demonstrated his fundraising prowess by raising over £5,000 for Save the Children earlier in the year. His involvement underscores the growing trend of influencers leveraging their audiences for social good. Baxter emphasized that the charity hopes to nurture these relationships long after the two‑day fundraiser concludes.
“If we can introduce more people in the gaming sphere to the work we do and why it matters, we’ll have built a lasting bridge between the community and our cause,” she explained. “Success, for us, will be measured by the new cohort of supporters who decide to keep gaming for charity because of the positive experience they have with us.” Save Point is also a learning laboratory for the organization. As its first foray into a gaming‑centric fundraiser, the charity anticipates gathering valuable feedback that will shape future, larger‑scale events. “Every insight we collect—from viewer engagement metrics to donor conversion rates—will help us refine our approach and deliver even more compelling experiences year after year,” Baxter noted.
Describing gamers and streamers as the "unsung heroes of fundraising," Baxter highlighted how the gaming sector is pioneering new standards for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and escapism, values that can be harnessed for real‑world impact. "When we transform that passion for play into a catalyst for lasting change, we showcase just how powerful the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
This campaign aims to shift public focus from material gifts to essential supplies for children in need during the festive period. Baxter illustrated the stark contrast: "While many of us can order anything with a tap on a screen, for millions of children this Christmas, the most urgent deliveries are not toys but food, medicine, warm clothing, and safe shelter.
Those are the items that truly save lives and protect childhoods." The campaign’s messaging underscores the urgency of directing resources toward basic necessities rather than consumer luxuries. The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams. By broadcasting their gameplay, sharing personal stories, and encouraging viewers to donate, streamers can turn hours of entertainment into a powerful fundraising engine.
Beyond the immediate financial goal, the event seeks to foster a sense of community among gamers who rally around a common cause. It also aims to raise awareness about the daily challenges faced by children in crisis zones, illustrating how even small contributions can add up to life‑changing support. Baxter envisions a future where gaming events become a regular fixture on the charity calendar, each iteration building on the lessons learned from the last.
In summary, Save Point represents a strategic pivot for Save the Children, leveraging the interactive, socially connected nature of modern gaming to broaden its donor base and deepen engagement. By partnering with influential creators, emphasizing accessibility, and aligning the fundraiser with a poignant holiday campaign, the charity hopes to set a new benchmark for how entertainment and philanthropy can intersect.
Those interested in joining the cause can register now to receive all the necessary information for launching a successful fundraising stream, turning their love of games into a conduit for hope and relief for children worldwide.