This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative dubbed Save Point. The concept was conceived out of a broader ambition to deepen the organisation’s connection with the global gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. "Save Point gives us a platform to engage the gaming world more directly, both through formal partnerships and by inviting individual gamers to take part," Baxter explained.
"Not everyone can commit to running a marathon or climbing a mountain, so an event that centres on gaming is far more inclusive. It lets us showcase the impact that a different kind of supporter can have when they channel their passion for play into charitable action." The charity has teamed up with popular online creator and streamer TheKapFantastic, a figure who already has a track record of supporting Save the Children – having raised over £5,000 for the organisation earlier in the year. Baxter emphasised that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers and streaming personalities beyond the two‑day event.
"If we can reach a wider slice of this community with clear information about what we do and why it matters, that would be a massive win," she said. "I’ll consider the event a triumph if, after it ends, we have a fresh cohort of supporters who are eager to log in, stream, and raise funds for us again because of the experience they’ve had." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning curve involved. "There are countless learning opportunities embedded in this initiative. Since it’s our first foray into a gaming‑centric fundraiser, the feedback we collect will be priceless.
It will help us design larger, more polished gaming events year after year." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a love for storytelling, imagination and the escape that interactive worlds provide. By converting that enthusiasm into tangible aid, the community can demonstrate just how potent and transformative its collective power can be. Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive season – items such as nutritious food, life‑saving medicines, warm clothing and safe shelter. "In the digital age, almost anything can be ordered to your doorstep with a few taps," Baxter observed.
"But for millions of children this Christmas, the items they’re hoping for aren’t toys or candy – they’re the deliveries that will preserve their health, safety and future." The Save Point event will run over two days, from December 5 to December 6, 2026. Participants will have the chance to register their interest, receive guidance on setting up a fundraising livestream, and join a growing network of gamers who want to turn play into purpose. By combining the reach of live streaming platforms with the generosity of the gaming community, Save the Children hopes to generate a wave of donations that will directly fund the vital deliveries highlighted in their campaign.
In addition to the live streams, the charity plans to feature interactive challenges, exclusive in‑game rewards, and collaborative milestones that encourage viewers to donate and share the cause. Streamers like TheKapFantastic will showcase real‑time progress bars, highlight stories of children who benefit from the deliveries, and invite audience members to ask questions about the impact of their contributions. Baxter believes that this model not only diversifies fundraising avenues but also cultivates a sense of ownership among younger supporters.
"When gamers see that their favourite hobby can translate into real‑world change, it creates a powerful feedback loop. They feel seen, heard, and motivated to keep giving back," she said. Looking ahead, Save the Children intends to evaluate the outcomes of Save Point meticulously, using metrics such as total funds raised, viewer engagement rates, and the number of new long‑term supporters acquired.
The insights will inform future collaborations with other creators, the development of recurring gaming events, and possibly the integration of charitable elements into mainstream game releases. Ultimately, the aim is to cement the gaming sector as a reliable partner in the charitable landscape, proving that virtual adventures can have concrete, life‑saving consequences.
As Baxter summed up, "The power of play is limitless – when we harness it for good, we can deliver hope, health, and happiness to children who need it most this holiday season and beyond."