This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an initiative dubbed Save Point. The new event is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organisation’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not only through formal partnerships but also via individual supporters who might not be able to take part in traditional challenges like marathons,” she explained.
“A gaming marathon is far more accessible, and it showcases the diverse ways people can champion our cause.” To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and streaming personalities beyond the immediate fundraiser. "Our goal is to reach a wider audience within this vibrant community and educate them about the impact of our work," Baxter said. "If, after the event, we have a new cohort of gamers who feel inspired to support us again because of their positive experience, we’ll consider that a massive win." She added that the inaugural nature of Save Point presents a valuable learning curve: "Because this is our first foray into this type of fundraiser, the feedback we gather will be crucial in refining and scaling up future gaming‑centric campaigns." Baxter praised gamers and streamers as "the unsung heroes of fundraising," noting that the gaming world is setting a "new, innovative standard" for charitable support.
She highlighted the shared love of narrative, imagination, and escapism that unites gamers, saying, "When we channel that passion into real‑world change, we demonstrate just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign draws attention to the stark reality that, for millions of children worldwide, the most vital gifts this Christmas are not toys but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, noting, "In the digital age, you can have almost anything delivered to your doorstep with a tap of a screen.
Yet for countless children this holiday season, the deliveries they need are lifesaving essentials, not frivolous treats." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and engage with a community of fellow gamers who share a commitment to making a difference. By merging the excitement of gaming with the urgency of humanitarian aid, Save Point aims to create a compelling narrative that motivates viewers to donate and spread awareness.
Beyond the immediate fundraising goal, Save the Children hopes that Save Point will serve as a template for future collaborations with the gaming sector. The organization plans to analyze metrics such as viewer engagement, donation totals, and participant feedback to refine the format for subsequent years.
Baxter expressed optimism that the event could evolve into a recurring fixture on the charity calendar, potentially expanding to include e‑sports tournaments, collaborative in‑game events, and partnerships with game developers to embed charitable elements directly into popular titles. In addition to financial contributions, the event seeks to raise consciousness about the broader challenges facing children in crisis zones. By leveraging the storytelling power inherent in games, the charity hopes to convey the human stories behind the statistics, fostering empathy and a deeper understanding among a demographic that is traditionally more engaged with interactive media than with conventional charity appeals.
Overall, Save Point represents a strategic pivot for Save the Children, embracing modern digital culture to reach new supporters. As Baxter concluded, "When we combine the creativity, community, and competitive spirit of gaming with our mission to protect and nurture vulnerable children, we unlock a powerful synergy that can drive real, lasting change." Interested individuals can register their interest through the official Save Point portal, where they will receive detailed instructions on how to set up a fundraising livestream, tips for maximizing audience engagement, and resources to help translate their gaming passion into tangible support for children in need.