This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, titled Save Point. The initiative merges live streaming, interactive gameplay, and charitable giving into a single event that aims to capture the enthusiasm of the gaming community while raising vital funds for children in need. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with gamers. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted a format that would be as inclusive as possible, allowing supporters to participate in a way that fits their interests and abilities. Not everyone can run a marathon or climb a mountain, but anyone with a console or a computer can join in and make a difference." The event is designed to be a two‑day marathon of live streams, challenges, and collaborative gameplay, scheduled for December 5‑6, 2026. Participants will be able to sign up, set up their own fundraising pages, and broadcast their gaming sessions to audiences on platforms such as Twitch, YouTube, and Facebook Gaming. Throughout the marathon, viewers can donate directly to Save the Children, with all proceeds earmarked for the charity’s seasonal campaign, "The One Delivery That Matters." A key partnership for Save Point is with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year.
Baxter highlighted the importance of such collaborations: "Working with creators who already have an engaged audience gives us a powerful conduit to reach new supporters. TheKapFantastic’s involvement not only boosts visibility but also demonstrates the genuine enthusiasm that gamers have for making a positive impact." Looking beyond the immediate event, Baxter expressed a strong desire to cultivate lasting relationships with both individual gamers and larger streaming networks. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a pilot venture for the charity, the team anticipates a steep learning curve. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The organization plans to gather data on viewer engagement, donation patterns, and participant feedback to refine future iterations and potentially expand into e‑sports tournaments, charity raids, and collaborative in‑game events.
Baxter also praised gamers and streamers as "unsung heroes of fundraising," emphasizing that the gaming world is setting a new, innovative standard for charitable support. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is part of the larger "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign shines a light on the stark reality that for millions of children around the globe, the most crucial gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." To join Save Point, interested participants can register their interest through the charity’s dedicated landing page. Once registered, they will receive a toolkit that includes guidelines for setting up a fundraising livestream, tips for engaging viewers, and promotional assets to help spread the word.
The toolkit also offers advice on choosing games that are both entertaining and conducive to audience interaction, ensuring that the streaming experience remains lively and donation‑friendly. In addition to the primary fundraising goal, Save Point aims to raise awareness about the broader challenges facing children in conflict zones, disaster‑affected regions, and impoverished communities. By leveraging the storytelling nature of video games, the event hopes to create an emotional bridge between gamers and the children they are helping, fostering empathy and long‑term advocacy. The charity anticipates that the combination of high‑energy gameplay, real‑time interaction, and a clear humanitarian mission will attract a diverse audience—ranging from casual players to seasoned e‑sports fans.
By positioning the event as both entertainment and a platform for social good, Save the Children hopes to set a precedent for how non‑profits can harness digital culture to drive meaningful change. Overall, Save Point represents a bold experiment in merging the worlds of gaming and philanthropy. If successful, it could pave the way for a new genre of charitable events that are accessible, engaging, and capable of delivering tangible benefits to those who need them most. The organization invites anyone with a passion for gaming and a desire to help children worldwide to join the cause, promising an unforgettable experience that blends fun, community, and compassion.