This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event branded Save Point. The project, scheduled for December 5‑6, 2026, merges live‑streamed gameplay with charitable giving, inviting both seasoned gamers and casual players to contribute to a cause that affects millions of children worldwide. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the interactive‑entertainment community.
“We wanted a platform where we could interact with gamers not just as donors, but as partners in a shared mission,” Baxter said. “Traditional fundraisers like marathons are fantastic, but they’re not accessible to everyone. A gaming‑centric event opens the door for a much wider audience to get involved, whether they’re streaming from a bedroom setup or cheering from a coffee shop.” The charity has teamed up with popular online creator and streamer TheKapFantastic, a figure who previously helped raise more than £5,000 for Save the Children earlier this year.
The collaboration underscores the growing trend of influencers leveraging their followings for social good. Baxter emphasized that the partnership is just the beginning: “Our goal is to cultivate lasting relationships with gamers, streamers, and their communities long after the event wraps up. If we can turn a single weekend into a springboard for ongoing support, we’ll have achieved something truly meaningful.” According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the depth of engagement it generates. “If we walk away with a new crew of supporters who are excited to game for us again, that’s a win,” she explained.
“We want people to feel that their participation—whether they streamed, donated, or simply spread the word—has made a tangible difference.” Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the organization anticipates a steep learning curve. “The feedback we receive will be priceless,” Baxter noted. “It will help us refine the format, improve the technical experience, and design even bigger, more impactful events in the years to come.” Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” highlighting how the gaming world is establishing a new, innovative standard for charitable support. She described the community as one built on a shared love of narrative, imagination, and escapism.
“When we channel that passion into real‑world change, we demonstrate just how powerful the gaming audience can be,” she said. Save Point is a key component of the broader “The One Delivery That Matters” campaign, which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast vividly: “Anyone can order a gadget or a toy with a few clicks, but for countless children this Christmas, the most urgent deliveries are those that sustain life and protect childhood.” The event will be open to participants of all skill levels.
Those interested can register their interest through the Save the Children website, where they will receive guidance on setting up a fundraising livestream, choosing a platform, and promoting their stream to maximize donations. The charity will provide promotional assets, donation trackers, and a dedicated support line to help streamers navigate any technical hiccups. Beyond the immediate fundraising goal, Save Point aims to raise awareness about the stark realities many children face during the holiday season.
By framing the event within the larger narrative of essential deliveries, the charity hopes to inspire a lasting shift in how people think about giving. Baxter summed up the message: “The power of a click is undeniable.
Let’s harness that power to deliver hope, health, and safety to children who need it most.” In summary, Save Point represents an innovative blend of entertainment and philanthropy, offering a fresh avenue for supporters to contribute to Save the Children’s mission. By tapping into the enthusiasm and reach of the gaming community, the charity not only expands its donor base but also sets a precedent for how digital culture can be mobilized for social impact.
The event promises to be a landmark moment, paving the way for future collaborations that marry play with purpose.