This holiday season, Save the Children is set to roll out its very first game‑focused and livestream‑driven fundraising campaign, aptly titled Save Point. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. “We wanted a platform that would let us interact with gamers and streamers on a level that feels natural for them,” she said.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive, allowing a different kind of supporter to make a tangible impact.” To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for the charity through his own channel. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with the gaming community long after the two‑day fundraiser concludes.
"Our goal is to reach a wider audience within this vibrant community and educate them about the vital work we do and why it matters," she explained. "If, after the event, we have a fresh cohort of gamers who feel inspired to support us again because of the experience they had, I’ll consider that a massive win." Baxter also highlighted the learning curve associated with this new fundraising format.
"Because this is our first foray into a gaming‑centric charity drive, the insights we gather—from viewer engagement metrics to streamer feedback—will be priceless. They’ll help us refine and expand future gaming events, making each one bigger and more effective than the last," she noted.
In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. "There’s a shared understanding among game lovers that we’re a community that cherishes storytelling, imagination, and the thrill of escaping into new worlds through play. When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be," Baxter said.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift the holiday narrative for millions of children who, instead of receiving toys, will be awaiting essential supplies—food, medicine, warm clothing, and safe shelter—delivered directly to them during the festive period. "Anything you can imagine can be ordered with a click, delivered straight to your doorstep," Baxter observed.
"But for countless children this Christmas, the items they’re hoping for aren’t playthings; they’re life‑saving deliveries that protect their health and preserve their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will have the opportunity to register their interest, receive guidance on setting up a fundraising livestream, and join a global community of gamers united by a common purpose: turning play into purposeful action.
During the two‑day window, streamers will host marathon gaming sessions, each encouraging viewers to donate toward specific aid packages. The platform will feature real‑time donation trackers, interactive polls, and exclusive in‑game rewards to keep audiences engaged. Moreover, Save the Children plans to showcase stories from beneficiaries, illustrating how each contribution translates into tangible help—whether it’s a warm blanket delivered to a child in a cold climate or a medical kit reaching a remote clinic. By leveraging the interactive nature of live streaming, the charity hopes to create a feedback loop where donors can see the immediate impact of their generosity.
This transparency, Baxter believes, will foster deeper trust and encourage repeat participation in future gaming‑based fundraisers. The collaboration with TheKapFantastic also includes special segments where the streamer will interview frontline workers and children who have benefited from past deliveries. These personal narratives aim to humanize the statistics, reminding viewers that behind every donation is a real person whose life can be changed. Save Point represents a strategic pivot for Save the Children, acknowledging that younger generations are increasingly digital‑native and that philanthropy must evolve to meet them where they spend their time.
By integrating charitable giving into the gaming ecosystem, the organization not only broadens its donor base but also cultivates a culture of giving that aligns with the values of creativity, community, and collaboration inherent in gaming. In summary, Save Point is more than a fundraiser; it’s an invitation for gamers worldwide to turn their passion into a force for good, delivering hope and essential supplies to children who need them most this Christmas. Interested individuals can sign up through the provided link and receive all the necessary information to launch their own fundraising livestream, joining a growing movement that proves play can indeed change lives.