This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day live streaming marathon titled "Save Point." The event, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of online community fundraising, aiming to rally both casual players and dedicated content creators around a common cause. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. "We wanted to create a platform where gamers could contribute in a way that feels natural to them," Baxter explained. "Not everyone can sign up for a marathon or a long‑distance bike ride, but virtually anyone can log into a game, stream their play, and rally friends and followers to donate.
This accessibility opens the door for a whole new segment of supporters." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. The partnership is intended to showcase how influential individual streamers can be in mobilising their audiences for charitable giving. Baxter emphasized that the collaboration is just the beginning: "Our goal is to continue nurturing relationships with gamers, streamers, and the broader digital entertainment community long after Save Point concludes.
If we can turn a one‑off event into an ongoing network of allies, the impact will be far greater." According to Baxter, the success of Save Point will be measured not only by the total amount raised but also by the strength of the new supporter base that emerges. "If we walk away with a crew of gamers who are excited to partner with us again, perhaps by hosting future streams or integrating charitable elements into their regular content, that will be a massive win," she said. "The feedback we collect will be essential for refining our approach and scaling up future gaming‑centric fundraisers." Baxter highlighted the often‑overlooked role that gamers and streamers play in modern philanthropy, describing them as "the unsung heroes of fundraising." She noted that the gaming sector is "setting a new, innovative standard" for how charitable causes can be promoted and supported. "Gamers share a love of narrative, imagination, and immersive experiences," she observed.
"When we channel that passion into real‑world impact, we demonstrate the extraordinary reach of the gaming community." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, saying, "In the digital age, we can order almost anything with a tap of a screen. Yet for many children, the most critical deliveries are those that protect life and preserve childhood." The event will feature a mix of live gameplay, interactive donation milestones, and special guest appearances.
Participants can sign up to host their own fundraising streams, receive guidance on setting up donation links, and access promotional assets provided by Save the Children. Throughout the two‑day window, the charity will share real‑time updates on how contributions are translating into tangible aid for children in need, reinforcing the direct link between viewers’ generosity and on‑the‑ground impact.
Beyond the immediate fundraising goal, Save Point aims to build lasting educational resources for the gaming community. Post‑event, Save the Children plans to release a toolkit that outlines best practices for charitable streaming, covering topics such as audience engagement, transparency in fund allocation, and strategies for sustaining long‑term partnerships with NGOs.
This knowledge‑sharing initiative reflects Baxter’s belief that the gaming sector can continue to innovate in the philanthropic space, setting precedents that other industries might follow. In addition to the primary livestreams, Save the Children will host a series of ancillary activities, including virtual meet‑ups with child welfare experts, Q&A sessions with game developers who have incorporated charitable elements into their titles, and a showcase of indie games created specifically for the event, with proceeds earmarked for the campaign. Overall, Save Point represents a strategic effort to align the charitable mission of Save the Children with the cultural and technological dynamics of modern gaming.
By leveraging the enthusiasm, creativity, and reach of gamers and streamers, the organization hopes to deliver life‑saving resources to children who are waiting for essential deliveries this holiday season. Those interested in joining the effort can register their interest through the official Save Point landing page, where they will receive detailed instructions on how to set up a fundraising livestream and become part of this pioneering charitable venture.