This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative dubbed Save Point. The new event is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners and active participants,” Baxter explained. “Not everyone can run a marathon or climb a mountain; a gaming‑based fundraiser is far more inclusive and demonstrates how a different kind of supporter can make a tangible impact.” To bring the concept to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
This partnership underscores the organization’s commitment to building lasting relationships with influential voices in the gaming world. Baxter emphasized that the event is just the beginning of a longer‑term strategy.
“Our goal is to keep nurturing these connections with gamers and streamers long after Save Point concludes,” she said. “If we can introduce more people in this community to the work we do and why it matters, we’ll have achieved a real win. Success for us will look like a new cohort of supporters who, after experiencing the event, want to keep gaming for good causes.” She also highlighted the learning curve associated with pioneering this type of fundraiser.
“Because this is our first foray into a gaming‑centric campaign, the insights and feedback we gather will be invaluable. They’ll help us refine and expand future gaming events, making each one bigger and more effective than the last.” In Baxter’s view, gamers and streamers are often the "unsung heroes of fundraising," and the broader gaming ecosystem is "setting a new, innovative standard" for charitable engagement.
She noted that many gamers share a love for storytelling, imagination, and escapism, which can be redirected toward real‑world change. “When we channel that passion for play into concrete actions that improve lives, we showcase just how powerful the gaming community can be,” she said. Save Point forms part of the larger "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries for children in need—items such as nutritious food, vital medicines, warm clothing, and safe sleeping arrangements.
Baxter illustrated the contrast between typical e‑commerce convenience and the dire needs of vulnerable children: "Anyone can order anything they want with a tap of a screen, but for millions of children this Christmas, it isn’t toys or sweets they’re awaiting—it’s life‑saving supplies that protect their childhoods." By framing the fundraiser around this narrative, Save the Children hopes to inspire gamers to view their streaming sessions as a conduit for delivering critical aid. The event will run over two days, from December 5 to December 6, 2026. Participants can sign up to take part in the livestream fundraiser, receive guidance on setting up their own charitable streams, and learn how to mobilise their audiences for donations.
Interested individuals are encouraged to register through the provided link, which will also supply resources for creating an effective fundraising broadcast. Beyond the immediate fundraising goal, Save Point aims to cultivate a community of repeat contributors who see gaming not just as entertainment but as a platform for social impact. By integrating charitable messaging into the fabric of gaming culture, the charity hopes to foster a sustainable pipeline of support that can be activated for future campaigns.
In summary, Save Point represents a strategic experiment for Save the Children, merging the dynamic world of online gaming with the timeless need to protect and nurture children worldwide. The event’s success will be measured not only by the funds raised but also by the strength of the relationships forged with creators, the volume of new supporters engaged, and the valuable lessons learned that will shape subsequent gaming‑focused initiatives. If you’re a gamer, streamer, or simply someone who enjoys watching live content, Save Point offers a unique chance to turn your passion into a force for good. Register now, set up your stream, and join a growing movement that proves play can be powerful, purposeful, and profoundly impactful.