This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, aims to merge the excitement of interactive entertainment with the generosity of online audiences, creating a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. By leveraging the inclusive nature of video games and livestream platforms, the charity hopes to reach people who might find traditional fundraising events—such as walks, runs, or gala dinners—less approachable. A central pillar of the event is the collaboration with popular online creator and streamer TheKapFantastic, who has already demonstrated a strong affinity for the cause by raising over £5,000 for Save the Children earlier this year. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and content creators.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The event is designed as a two‑day marathon of gameplay, challenges, and interactive donation drives. Participants can sign up to host their own fundraising livestreams, join community gaming sessions, or simply donate while watching their favorite streamers tackle in‑game objectives. Baxter noted that the feedback gathered from this inaugural effort will be vital for refining future campaigns.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year." Baxter also highlighted the often‑overlooked contribution of gamers and streamers to charitable causes, describing them as "unsung heroes of fundraising." She pointed out that the gaming world is currently "setting a new, innovative standard" for how philanthropy can be woven into digital culture.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added.
Save Point forms part of the larger "The One Delivery That Matters" campaign, which kicks off in November 2026. This broader initiative seeks to shift public attention from the typical festive focus on toys and treats toward the essential supplies that many children desperately need during the holiday season—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The timing of Save Point is strategic.
By aligning the event with the peak of the holiday shopping period, the charity hopes to capture the heightened spirit of giving that many people feel during December. The two‑day window also allows for a concentrated burst of activity, encouraging participants to set personal fundraising targets, compete in friendly leaderboards, and celebrate milestones together in real time.
For those interested in taking part, registration is straightforward. Potential participants can sign up through the Save the Children website, where they will receive a toolkit containing guidelines on setting up a livestream, best practices for engaging viewers, and tips on maximizing donation flows. The toolkit also includes branding assets, suggested donation tiers, and ideas for in‑game challenges that can be tailored to different audiences.
Beyond the immediate fundraising goals, Save Point is intended to serve as a proof‑of‑concept for a new model of charitable engagement. By blending entertainment, community interaction, and philanthropy, the event aspires to create a sustainable pipeline of supporters who see gaming not just as a pastime but as a platform for meaningful impact. Baxter envisions a future where similar events become a regular fixture on the charity’s calendar, each one building on the lessons learned from the last.
In summary, Save Point represents an ambitious attempt by Save the Children to harness the energy, creativity, and reach of the gaming ecosystem for a cause that touches millions of young lives. By offering an accessible, fun, and socially connected way to give, the charity hopes to broaden its donor base, deepen its ties with a vibrant community, and ultimately deliver the essential supplies that children around the world need most during the festive season.