Save the Children Unveils Its Inaugural Gaming and Streaming Charity Event Named Save Point

This holiday season, Save the Children is set to roll out its first ever gaming‑focused fundraising initiative, a live‑streamed event titled Save Point. The venture is designed to merge the excitement of video games with the spirit of charitable giving, offering a novel way for supporters to contribute during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organisation’s connection with the gaming community.

“We wanted a platform that would let us interact with gamers and streamers in a way that feels natural for them,” Baxter explained. “Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more accessible and showcases the diverse ways people can support our cause.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership exemplifies the growing trend of influencers leveraging their audiences for social good.

Baxter emphasised that the collaboration is just the beginning; the charity hopes to cultivate lasting relationships with gamers, streamers, and their followers long after the two‑day event concludes. "If we can reach a wider slice of the gaming community and educate them about the critical work we do, that would be a massive win," she said. "I’ll consider the event a huge success if we walk away with a fresh crew of supporters who are eager to game for us again because of the positive experience they had during Save Point." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential inherent in the project. "We’ll be gathering feedback from participants, viewers, and partners, and that insight will be priceless as we plan larger, more ambitious gaming events in the years to come," she noted.

Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is setting a new, innovative standard for charitable support. She described the community as one built on a shared love of storytelling, imagination, and immersive experiences.

"When we channel that passion for play into real‑world impact, we demonstrate just how powerful the gaming community can be in driving lasting change," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of holiday gifting for millions of children who are awaiting essential supplies—such as nutritious food, vital medication, warm clothing, and safe shelter—rather than traditional presents. Baxter underscored the stark contrast between the convenience of modern delivery services and the urgent needs of vulnerable children: "Anything you can order with a tap of a screen can be delivered to your doorstep, but for countless children this Christmas, the deliveries they need are life‑saving essentials, not toys or sweets." The Save Point event is scheduled for December 5‑6, 2026.

Participants will be able to sign up via a dedicated registration link, which will also provide guidance on setting up a fundraising livestream. Once registered, gamers can choose to host their own streams, organize multiplayer marathons, or simply donate while they play, with all proceeds directed toward delivering critical aid to children in need. By integrating the interactive nature of gaming with the charitable mission of Save the Children, Save Point aims to create a vibrant, inclusive platform where anyone with a console, PC, or mobile device can contribute. The event not only offers a fresh avenue for fundraising but also serves as a powerful reminder that the gaming community, often stereotyped as purely recreational, possesses the capacity to drive meaningful social impact.

In the months leading up to the event, Save the Children plans to roll out a series of promotional activities, including teaser videos, influencer takeovers, and behind‑the‑scenes looks at how donations will be allocated. These efforts are intended to build momentum, educate potential donors about the tangible outcomes of their contributions, and showcase the stories of children whose lives will be directly improved by the campaign.

Ultimately, Save Point represents a pioneering step for the charity, signalling a willingness to explore innovative fundraising channels and to meet supporters where they are—online, engaged, and eager to make a difference. As the gaming industry continues to grow and diversify, initiatives like Save Point could become a cornerstone of modern philanthropy, blending entertainment with empathy to deliver real‑world results.

For those interested in joining the movement, registration is now open. By signing up, gamers will receive all the necessary information to launch their own fundraising streams, connect with other participants, and track the collective impact of the community’s efforts. Together, the gaming world and Save the Children hope to turn the holiday season into a time of hope, support, and tangible assistance for children who need it most.