Save the Children Unveils Its Inaugural Gaming and Streaming Charity Event Named Save Point

This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The venture, scheduled for December 5‑6, 2026, merges the excitement of video games with live streaming to create a novel avenue for donors and supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers not just as partners but also as individual champions of our cause,” Baxter said.

“Running a marathon isn’t feasible for everyone, so an event like this offers a more inclusive way for people to get involved and demonstrate how diverse supporters can make a tangible impact.” The charity has teamed up with popular online creator and Twitch personality TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s strategy of leveraging established influencers to amplify its message and attract new audiences.

Looking beyond the immediate fundraiser, Baxter emphasized that Save Point is just the beginning of a longer‑term effort to nurture relationships with gamers, streamers, and the broader digital entertainment ecosystem. “If we can introduce more people in this space to the work we do and why it matters, we’ll have taken a big step forward,” she explained. “I’ll consider the event a massive success if we walk away with a fresh crew of supporters who are eager to game for us again based on the experience they’ve had.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve.

“The feedback we gather will be priceless,” Baxter noted. “It will help us refine and expand our gaming events year after year, making them bigger, better, and more effective.” Baxter also highlighted the often‑overlooked role that gamers and streamers play in charitable fundraising, describing them as “unsung heroes.” She pointed out that the gaming world is pioneering a new, innovative standard for philanthropy, blending entertainment with purpose. “Gamers are storytellers at heart.

We love imagination, immersive worlds, and the thrill of play. When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be in driving lasting impact.” Save Point is a key component of the charity’s broader campaign, “The One Delivery That Matters,” which launches in November 2026.

The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that children in crisis truly need—food, medicine, warm clothing, and safe shelter. Baxter remarked, “Anything you can imagine can be delivered to your doorstep with a click, but for millions of children this Christmas, it isn’t toys they’re awaiting—it’s life‑saving supplies that protect their childhoods.” The event will feature a series of live streams where participants can set up personal fundraising pages, engage with viewers, and compete in gaming challenges. Viewers will have the opportunity to donate directly through integrated platforms, with all proceeds earmarked for the delivery of critical aid to children in need. The charity plans to provide resources and guidance to help first‑time streamers navigate the technical aspects of broadcasting, ensuring that even those new to the medium can take part confidently.

In addition to the primary fundraising goal, Save Point aims to raise awareness about the broader issues affecting children worldwide. By weaving narratives about the challenges faced by vulnerable youth into the gaming experience—through in‑game overlays, chat prompts, and dedicated segments—the event seeks to educate audiences while they enjoy their favorite pastime. To join the initiative, interested participants can register via the Save the Children website.

Once signed up, they will receive a toolkit containing branding assets, donation links, and best‑practice tips for running an engaging livestream. The charity also encourages collaborative streams, where multiple creators can co‑host events, share audiences, and multiply fundraising potential. Overall, Save Point represents a forward‑thinking approach to charitable giving, one that aligns with the digital habits of younger donors and harnesses the communal spirit of gaming.

By offering an accessible, entertaining, and purpose‑driven platform, Save the Children hopes to cultivate a new generation of philanthropically minded gamers who will continue to support the organization long after the holiday season ends.