This holiday season, Save the Children is set to debut its very first game‑focused and livestream‑driven fundraising campaign, aptly titled Save Point. The initiative is designed to tap into the enthusiasm of gamers and online audiences, offering a novel way for supporters to contribute to the organization’s mission while enjoying the interactive experiences they love. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point grew out of a genuine desire to engage more meaningfully with gamers," she explained. "We recognized that not everyone can take part in a marathon or a traditional charity walk, so creating an event that revolves around gaming makes participation far more accessible for a wider range of supporters." By centring the fundraiser around video games and live streaming, Save the Children hopes to attract both corporate partners in the gaming industry and individual enthusiasts who might otherwise not encounter the charity’s work. Baxter highlighted that the format allows the organization to showcase the unique impact that a different type of supporter can have.
"When people stream their gameplay and encourage viewers to donate, it creates a ripple effect that spreads awareness far beyond the usual fundraising channels," she said. The charity has teamed up with popular content creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier this year. This partnership is intended to serve as a proof of concept, showing how influential online personalities can mobilise their audiences for a charitable purpose. Looking beyond the immediate event, Baxter expressed a strong desire to continue nurturing relationships with gamers, streamers, and their followers.
"If we can reach more members of this community and explain the vital work we do, it could open the door to long‑term collaborations," she noted. "A true measure of success would be walking away with a fresh cohort of supporters who are eager to game for us again because they’ve had a positive experience with Save the Children." Because Save Point is a first‑time venture for the charity, Baxter emphasized the importance of learning from the experience.
"There are countless learning opportunities embedded in this event. The feedback we collect will be priceless, helping us refine and scale future gaming‑centric fundraisers year after year," she said.
Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make the gaming community uniquely positioned to drive social change: "Gamers are storytellers at heart. We love immersive narratives, imagination, and escaping into new realms through play.
When we channel that passion into real‑world impact, we demonstrate just how powerful and effective the gaming community can be in effecting lasting change." Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026. This campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries for children in crisis. Millions of youngsters around the globe will be awaiting critical supplies—such as nutritious food, lifesaving medicine, warm clothing, and safe shelter—rather than toys or sweets.
Baxter underscored the stark contrast between typical holiday shopping and the urgent needs of these children: "Anything you can order with a click can be delivered to your door, but for millions of children this Christmas, the items they are waiting for are not toys—they are the very things that will keep them alive and protect their childhoods." The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream, choose the right platform, and engage viewers effectively.
In addition to the livestreams themselves, the charity plans to incorporate interactive challenges, donation milestones, and exclusive in‑game rewards to keep audiences motivated. For example, streamers may unlock special skins or badges when collective donations hit predetermined targets, creating a gamified incentive structure that mirrors the charitable goal. Save the Children hopes that Save Point will not only raise substantial funds for immediate deliveries but also cultivate a lasting community of gamers who view philanthropy as an integral part of their online identity. By bridging the gap between entertainment and empathy, the organization aims to set a precedent for how charities can harness digital culture to drive tangible, life‑changing outcomes.
Anyone interested in joining the movement can register their interest now, receive detailed instructions on launching a fundraising stream, and become part of a pioneering effort that blends the excitement of gaming with the compassion of charitable giving.