This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraiser, an initiative dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz.
Baxter explained that Save Point was conceived as a bridge between the nonprofit world and the vibrant universe of gamers and streamers. "Save Point gives us a platform to interact with the gaming audience on two levels – through strategic partnerships and through individual supporters who might not be able to take part in traditional challenges like marathons. This format is far more inclusive, allowing us to showcase the unique contributions that a different kind of participant can make," she said. The event will feature a collaboration with well‑known online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
Baxter emphasized that the partnership is only the beginning of a longer‑term strategy to cultivate relationships with gamers and content creators beyond the two‑day window of the fundraiser. "Our hope is to reach a wider slice of the gaming community with clear information about the impact of our work and why it matters," Baxter added. "If, after the event, we have a fresh cohort of supporters who are eager to game for us again because of the experience they had, I’ll consider that a massive success." Because Save Point is a brand‑new venture for Save the Children, Baxter highlighted the learning potential embedded in the project.
"We’re navigating uncharted territory with this type of fundraiser, so the insights and feedback we gather will be priceless. They’ll help us design even bigger, more polished gaming events in the years to come," she noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter praised the gaming sector for establishing "a new, innovative standard" in charitable support.
She pointed out that many gamers share a love for narrative, imagination, and escapism, and that this passion can be harnessed for tangible, real‑world change. "There’s a common understanding among game‑lovers that we’re a community that thrives on stories and the thrill of exploring new worlds through play. By converting that enthusiasm into a force for lasting impact, we’re proving just how powerful the gaming community can be when it rallies behind a cause," she said. Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which kicks off in November 2026.
The campaign aims to draw attention to the fact that, for millions of children around the globe, the most critical gifts this Christmas are not toys but essential supplies such as food, medicine, warm clothing, and safe shelter. "In the digital age, virtually anything can be ordered and delivered with a few taps on a screen," Baxter observed. "But for countless children this holiday season, the items they’re waiting for are life‑saving deliveries, not playthings. Our message is clear: the power to protect childhoods lies in the hands of people who can turn a simple click into a vital provision." Save Point is scheduled for December 5‑6, 2026.
Participants interested in joining the event can sign up through the provided registration link, which will also supply guidance on how to set up a fundraising livestream. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to inspire a new wave of digital philanthropy that reaches beyond traditional fundraising models and delivers concrete assistance to children in need during the most vulnerable time of the year.
The initiative not only offers a fresh avenue for donors who may prefer virtual engagement over physical challenges but also serves as a proof of concept for how nonprofit organisations can leverage emerging digital cultures. As the event unfolds, the charity will monitor engagement metrics, donation totals, and participant feedback to refine future campaigns. In doing so, Save the Children aims to cement the gaming community’s role as a pivotal ally in the global effort to ensure that every child receives the basic necessities that safeguard health, education, and a hopeful future.
Ultimately, Save Point represents a strategic pivot toward inclusive, technology‑driven philanthropy—one that respects the diverse ways people choose to give, while amplifying the collective impact of a community united by a shared love of play and a common desire to make the world a better place for children everywhere.