This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed "Save Point." The initiative, scheduled for December 5‑6, 2026, aims to harness the enthusiasm of gamers, streamers, and their audiences to generate vital support for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a platform that would let us interact with gamers not just as donors, but as partners and ambassadors for our cause," Baxter explained. "Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming marathon or streaming marathon opens the door for a much wider range of participants, allowing us to showcase the diverse ways supporters can make a difference." To give the event a strong digital presence, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic.
TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year, will serve as a headline host, guiding viewers through live challenges, charity auctions, and interactive gaming sessions. Their involvement underscores the growing trend of influencers leveraging their platforms for social good. Baxter emphasised that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, e‑sports teams, and streaming personalities. "Our hope is that after Save Point we’ll have a new cohort of allies who understand our mission and are eager to collaborate on future campaigns," she said.
"If we can turn a single event into a lasting network of gaming‑savvy supporters, that would be a massive win for us." The charity also sees Save Point as a learning laboratory. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to donation patterns—will be priceless," Baxter noted. "Those lessons will help us design even bigger, more impactful gaming events in the years to come, refining everything from technical set‑ups to promotional tactics." Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is beginning to set a "new, innovative standard" for charitable work.
She highlighted the shared values that bind the community: storytelling, imagination, and the desire to escape into new realms through play. "When we channel that passion into tangible, real‑world change, we demonstrate just how powerful the gaming community can be," she added.
Save Point is integrated into Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign shines a light on the stark reality that, for millions of children worldwide, the most important gifts this Christmas will not be toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter remarked, "In the digital age, you can order almost anything with a tap of a screen. Yet for countless children this season, the items they need most are life‑saving deliveries, not consumer goods." The event’s format will blend competitive gaming, cooperative challenges, and interactive fundraising tools.
Participants can sign up to host their own livestreams, set personal donation targets, and unlock special in‑game rewards that correspond to milestones reached. Viewers will have the ability to donate directly through integrated platforms, with real‑time leaderboards displaying top contributors and most‑watched streams. Throughout the two‑day marathon, special guest appearances from game developers, e‑sports athletes, and other influencers will keep the momentum high and encourage spontaneous bursts of generosity.
To join Save Point, interested individuals can register via the charity’s dedicated portal. Upon signing up, they will receive a toolkit containing guidelines for setting up a livestream, tips on engaging audiences, and best practices for promoting the fundraiser across social media channels.
The toolkit also includes technical support contacts, ensuring that even newcomers to streaming can participate confidently. Beyond the immediate fundraising goals, Save Point aims to raise awareness about the broader challenges facing children in conflict zones, areas hit by natural disasters, and communities struggling with poverty. By weaving compelling narratives about these issues into the gaming experience—through in‑game storytelling, charity‑themed skins, and informational overlays—the event seeks to educate viewers while they enjoy their favourite pastimes. In summary, Save the Children’s Save Point represents a pioneering step into the intersection of gaming culture and philanthropy.
By leveraging the reach of streamers like TheKapFantastic, offering an accessible entry point for supporters of all skill levels, and embedding the fundraiser within a larger campaign that highlights the urgency of essential deliveries for children, the charity hopes to set a precedent for future digital‑first fundraising initiatives. The organization invites gamers, creators, and anyone with an internet connection to take part, donate, and help turn the power of play into a force for lasting, positive change.