This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an initiative dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the video‑game community, a sector that has shown remarkable enthusiasm for charitable causes. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the idea for Save Point was sparked by a desire to create a more inclusive, accessible way for supporters to get involved. "Not everyone can run a marathon or take part in a physical challenge," Baxter explained.
"A gaming‑based event opens the door for a whole new audience, allowing us to demonstrate what a different type of supporter can achieve when they channel their passion for play into fundraising." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped the charity raise over £5,000 through his own channel. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and their audiences. "If we can reach more people in this community and give them insight into the work we do and why it matters, that will be a massive win," she said. "I’ll consider the event a huge success if it leaves us with a fresh crew of supporters who want to keep gaming for the cause after their first experience with us." Because Save Point is a brand‑new format for the organization, Baxter highlighted the wealth of learning opportunities it presents.
"This is our first foray into this type of fundraiser, so the feedback we gather will be priceless. It will help us refine and expand future gaming events, making them bigger and more impactful year after year," she noted.
Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is setting a "new, innovative standard" for how charitable campaigns can be run. She described the gaming community as a group bound by a love of storytelling, imagination, and the escape that interactive experiences provide.
"When we transform that love of gaming into a catalyst for real‑world, lasting change, we showcase just how powerful and influential the gaming community can be," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign aims to shift the focus of the holiday season from traditional gifts to essential supplies that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, saying, "Anything you can think of can be delivered to your doorstep with a tap on a screen, but for millions of children this Christmas, it isn’t toys they’re awaiting—it’s life‑saving deliveries that protect their childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. Once registered, gamers and content creators will be equipped with tools and resources to broadcast their gameplay, engage their audiences, and encourage donations directly through streaming platforms.
During the event, streamers will host a variety of gaming sessions—ranging from popular multiplayer titles to indie adventures—each interspersed with calls to action that explain how viewers can contribute. The charity plans to feature live donation trackers, highlight stories from children benefiting from the deliveries, and showcase milestones as the fundraising goal progresses. By weaving narrative elements into the gameplay, the organizers hope to create an emotional bridge between the virtual world and the tangible needs of children in vulnerable situations. In addition to the primary livestreams, Save Point will incorporate community challenges, such as speed‑run marathons, charity tournaments, and collaborative in‑game events where multiple streamers team up to achieve shared objectives.
These activities are designed to sustain audience interest over the two‑day period and to maximize the total amount raised. The partnership with TheKapFantastic also brings a proven track record of successful charity streams.
His previous fundraising effort earlier in the year demonstrated the potential of the platform, and his involvement this time is expected to draw his sizable follower base into the cause. Baxter expressed optimism that the collaboration will inspire other creators to join future Save Point events, building a growing network of gaming advocates for humanitarian aid.
Beyond the immediate financial impact, Save Point aims to cultivate a lasting community of gamers who view charitable giving as an integral part of their online identity. By providing a positive, fun, and purpose‑driven experience, the charity hopes to embed philanthropy into the culture of streaming and gaming.
"If we can turn a single event into a recurring tradition that gamers look forward to each year, we’ll have created a sustainable pipeline of support for children in need," Baxter concluded. Overall, Save Point represents an innovative blend of entertainment and empathy, leveraging the reach and engagement of the gaming ecosystem to deliver essential aid to children worldwide during the most critical time of the year.
The event not only promises to raise vital resources but also to reshape how charitable initiatives are imagined and executed in the digital age.