This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event christened Save Point. The initiative represents a strategic move by the organization to tap into the vibrant world of video games and digital creators, offering a fresh avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers in a way that felt natural and exciting for both parties,” Baxter explained.
“Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric event lowers the barrier to entry and showcases how a different kind of supporter can make a real impact.” To bring the vision to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. This partnership underscores the growing trend of influencers leveraging their audiences for social good. Baxter emphasized that the collaboration is just the beginning: “We’re eager to keep nurturing relationships with gamers, streamers, and their fans long after Save Point wraps up.
Our hope is that this event sparks ongoing interest and that we’ll see a new wave of digital supporters who want to keep gaming for a cause.” Baxter outlined several criteria for what she would consider a successful outcome. “If we finish the event with a fresh crew of enthusiastic supporters who are eager to join future gaming fundraisers, that will be a massive win,” she said. “We also view this as a learning experience. Since it’s our first foray into this type of fundraising, the feedback we collect will be priceless, helping us design even bigger and better gaming events in the years to come.” In her remarks, Baxter described gamers and streamers as “the unsung heroes of fundraising,” noting that the gaming sector is setting a “new, innovative standard” for charitable support.
She highlighted the shared values of the gaming community—storytelling, imagination, and the desire to escape into new worlds—as powerful motivators that can be redirected toward tangible, real‑world change. “When we turn our passion for play into a force for lasting impact, we demonstrate just how influential the gaming community can be,” she added. Save Point forms a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026.
The campaign aims to shift the narrative around the holiday season for millions of children who are awaiting essential supplies—food, medicine, warm clothing, and safe shelter—instead of traditional gifts. Baxter pointed out the stark contrast: “Anyone can order a toy with a few clicks, but for many children this Christmas, the most critical deliveries are those that protect life and preserve childhood.” The event is scheduled for a two‑day window, from December 5 to December 6, 2026. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams.
By broadcasting gameplay, engaging with chat, and encouraging viewers to donate, streamers can turn their hobby into a powerful fundraising engine. Beyond the immediate financial goals, Save Point is designed to raise awareness about the ongoing challenges faced by children in crisis zones.
The charity plans to intersperse the livestreams with short documentary clips, interviews with field workers, and stories from children whose lives have been transformed by previous deliveries. This multimedia approach aims to educate viewers about the direct link between their donations and on‑the‑ground impact. Industry observers note that Save the Children’s move reflects a broader shift in the nonprofit sector, where digital platforms and gaming culture are becoming integral to outreach strategies. The organization’s willingness to experiment with novel formats signals a recognition that younger audiences are more likely to engage through interactive experiences rather than passive appeals.
Looking ahead, Baxter hinted at the possibility of expanding the concept into a recurring series of events, perhaps aligning with other holidays or major gaming conventions. “If Save Point proves successful, we’ll explore ways to integrate gaming fundraisers into our annual calendar, creating a sustainable pipeline of support from the gaming community,” she said. In summary, Save Point offers a unique blend of entertainment and philanthropy, inviting gamers, streamers, and their audiences to rally around a common cause: delivering life‑saving aid to children who need it most this Christmas.
By leveraging the power of play, Save the Children hopes to demonstrate that the gaming world can be a catalyst for profound, positive change. To get involved, interested participants should register their interest via the official Save Point page, where they will receive step‑by‑step instructions on how to set up a fundraising livestream, promotional assets, and tips for maximizing viewer engagement and donations.