This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streamed event dubbed Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm of gamers and content creators, turning their passion for play into a powerful vehicle for charitable giving. Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s relationship with the gaming community. "We wanted a way to connect with gamers not just as donors but as partners," Baxter explained.
"Many people can’t run a marathon or climb a mountain, but almost anyone can pick up a controller or start a stream. Save Point gives us a more inclusive platform where supporters can contribute in a way that feels natural to them." The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously raised over £5,000 for Save the Children earlier in the year. Baxter highlighted the importance of nurturing these kinds of relationships beyond a single campaign.
"Our goal is to keep the dialogue open with gamers and streamers after Save Point ends. If we can introduce more people in this space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who will continue to champion our cause through gaming." According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the new community of advocates it cultivates. "If we walk away with a crew of gamers who feel inspired to host their own charity streams or incorporate fundraising into their regular content, that will be a massive win," she said. "The feedback we collect will be invaluable, helping us refine and scale future gaming‑focused events year after year." Baxter praised gamers and streamers as "the unsung heroes of fundraising," noting that the gaming world is pioneering a fresh, innovative standard for charitable support.
She pointed out that many gamers share a love of storytelling, imagination, and escapism, values that can be harnessed for real‑world impact. "When we channel that love of play into tangible change, we demonstrate just how influential the gaming community can be," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis.
Baxter emphasized that while many families anticipate toys and treats, millions of children are instead awaiting life‑saving deliveries such as food, medicine, warm clothing, and safe shelter. "You can order almost anything with a tap of a screen," she noted, "but for these children, the most critical deliveries are the ones that protect their health and future." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration link, which will also provide guidance on setting up a fundraising livestream.
The charity encourages both seasoned streamers and newcomers to join, offering resources on how to integrate donation prompts, engage audiences, and share the mission behind the fundraiser. In addition to live gaming sessions, Save Point will feature a series of mini‑challenges, giveaways, and guest appearances from notable figures in the gaming industry.
These elements aim to keep viewers entertained while reinforcing the message that every contribution, no matter how small, helps deliver essential aid to children in need. Baxter explained that the event will also include real‑time updates on fundraising totals, allowing participants to see the immediate impact of their efforts.
Looking ahead, Save the Children hopes that Save Point will become an annual fixture, growing in scale and scope each year. The organisation plans to use insights gathered from this inaugural effort to explore new formats—such as esports tournaments, collaborative charity raids, and cross‑platform gaming marathons—that could further expand its reach within the digital entertainment sphere.
By marrying the immersive, community‑driven nature of gaming with a clear humanitarian purpose, Save the Children aims to set a precedent for how charities can engage with modern audiences. As Baxter concluded, "When we turn our love of games into a force for lasting change, we not only help children this Christmas, we also pave the way for a future where play and philanthropy go hand in hand."