This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event called Save Point. The campaign, scheduled for December 5‑6, 2026, blends live streaming, competitive play, and community engagement to raise money and awareness for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world.
"We wanted a platform that would let us interact with gamers not just as donors, but as partners," she explained. "Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑centric event opens the door for a whole new demographic of supporters who might not otherwise engage with charitable work." The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated a knack for rallying his audience for good causes. Earlier this year, TheKapFantastic’s own stream generated more than £5,000 for Save the Children, proving that digital personalities can mobilise significant resources when they align their platforms with a purpose. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and the broader streaming community.
"Our hope is that after Save Point concludes, we’ll have forged lasting bonds with people who see gaming as a vehicle for positive impact," Baxter said. "If we walk away with a fresh cohort of supporters who are eager to log in, stream, and fundraise for us again, we’ll consider the event a resounding success." Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the organisation is treating the experience as a learning laboratory.
"The feedback we collect—from technical hiccups to audience engagement metrics—will be priceless," Baxter noted. "It will inform how we design larger, more ambitious gaming events in the years to come." Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable ecosystem.
"They are the unsung heroes of fundraising," she remarked, adding that the gaming sector is "setting a new, innovative standard" for how charities can tap into digital culture. The community’s love of narrative, imagination, and immersive worlds translates naturally into a desire to channel that passion toward real‑world change. "Gamers are storytellers at heart," Baxter continued.
"When we harness that storytelling energy for a cause, we demonstrate just how powerful the gaming community can be in driving lasting, tangible outcomes." Save Point is a flagship component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign shines a spotlight on the stark reality that, for millions of children across the globe, the most coveted gifts this Christmas will not be toys or sweets but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter underscored the urgency of this message: "In the age of instant delivery, we can have anything appear at our doorstep with a tap.
Yet for countless children, the deliveries they need are life‑saving necessities, not luxuries." The event’s structure invites participants to register their interest, set up a personal fundraising livestream, and invite viewers to donate directly through integrated platforms. Streamers can choose to play popular titles, host charity tournaments, or even create custom challenges that encourage viewers to contribute. Throughout the two‑day window, Save the Children will provide real‑time updates on fundraising totals, share stories from the field, and spotlight the impact each donation can have on children awaiting critical aid.
By marrying the excitement of gaming with the compassion of charitable giving, Save Point aims to create a replicable model for future collaborations between nonprofits and the digital entertainment industry. Baxter envisions a future where such events become a staple in the charity calendar, offering an inclusive, engaging alternative to traditional fundraisers.
For those eager to join the cause, registration is simple: interested participants can sign up via the Save Point portal, where they will receive guidance on setting up their livestream, tips for engaging audiences, and resources to maximize their fundraising potential. The charity hopes that the event will not only generate immediate financial support for children in crisis but also cultivate a vibrant community of gamers who view philanthropy as an integral part of their online identity. In summary, Save Point represents a bold step for Save the Children, leveraging the power of play, storytelling, and digital connectivity to deliver essential aid to children who need it most this holiday season. By inviting gamers, streamers, and their audiences to rally together, the charity aims to turn the festive spirit of gaming into a force for lasting, life‑changing impact.