This Christmas season, Save the Children is set to debut its very first game‑centric and streaming‑driven fundraising initiative, aptly named “Save Point.” The new venture represents a strategic move by the organization to tap into the rapidly expanding world of video games and live‑streamed content, seeking to engage a broader audience that may not traditionally participate in classic charity events such as marathons or galas. Fiona Baxter, Save the Children’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a “wider desire to engage more with the gaming community.” She explained that the charity recognized a gap in its outreach: while many supporters are eager to help, not everyone has the time, physical ability, or resources to take part in endurance‑based fundraisers.
“Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do,” Baxter said. To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic. The influencer, who has a proven track record of charitable work, previously raised over £5,000 for the organization earlier in the year.
This collaboration is intended to demonstrate how individual creators can leverage their platforms to mobilize followers, turning entertainment into tangible financial support for vulnerable children around the globe. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and the broader digital community. “It would be incredible to reach more people in this community with information about the work we do and why it’s important,” she noted.
“I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us.” Because Save Point is a pilot project for the charity, Baxter highlighted the importance of learning from the experience. “There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year.” She described gamers and streamers as the “unsung heroes of fundraising,” pointing out that the gaming ecosystem is “setting a new, innovative standard” for how charitable causes can be championed.
The underlying philosophy, according to Baxter, rests on the shared values of the gaming community: a love of stories, imagination, and the desire to escape into new worlds through play. By channeling that passion toward real‑world impact, Save the Children hopes to illustrate the tangible power of the gaming audience. “There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be,” she said.
Save Point is a central element of Save the Children’s broader campaign titled “The One Delivery That Matters,” scheduled to launch in November 2026. The campaign seeks to shift public attention from the typical holiday focus on gifts to the urgent needs of children who, during the festive season, are more likely to be waiting for essential supplies than presents. Baxter explained, “Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The event itself is slated for December 5‑6, 2026, and will run as a two‑day marathon of gaming sessions, live commentary, and interactive fundraising challenges.
Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up their own livestreams, choosing donation incentives, and promoting the cause to their followers. The platform will also feature real‑time donation trackers, leaderboards, and special guest appearances to keep viewers engaged and motivated to contribute. In addition to direct fundraising, Save Point aims to educate its audience about the specific programs the charity supports.
Throughout the livestreams, short documentary clips and survivor testimonies will be interwoven, illustrating how funds translate into food parcels, medical supplies, warm clothing, and safe sleeping arrangements for children in crisis zones. By pairing entertainment with storytelling, the charity hopes to forge an emotional connection that encourages repeat giving and long‑term advocacy. Looking ahead, Baxter expressed optimism that the success of Save Point could pave the way for a series of similar initiatives. “If we can demonstrate that a gaming‑focused fundraiser can deliver meaningful revenue and awareness, we’ll have a compelling case to expand this model to other regions, partner with additional creators, and perhaps even develop custom in‑game events where players can earn virtual rewards for donating,” she said.
Overall, Save Point represents a bold experiment in modern philanthropy, leveraging the interactivity, community spirit, and global reach of gaming to address the pressing needs of children during the holiday season. By inviting both seasoned streamers and casual gamers to participate, Save the Children hopes to democratize charitable giving, making it as accessible as pressing ‘play’ on a favorite title.
For those interested in joining the effort, registration is now open, and further details on how to set up a fundraising livestream can be found via the provided link.