This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The new venture is designed to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where we could interact with gamers not just as donors but as partners, and where individual supporters could feel a sense of ownership in the cause,” Baxter explained.
“Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more accessible and showcases the unique impact that a different kind of supporter can have.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise over £5,000 for the charity through his own channels. This partnership illustrates the growing trend of influencers leveraging their audiences for social good.
Baxter emphasized that the collaboration is just the beginning, noting that the organization hopes to forge lasting relationships with gamers, streamers, and their communities long after the two‑day fundraiser concludes. “It would be amazing to reach a wider slice of the gaming audience with information about the work we do and why it matters,” she said. “I’ll consider the event a massive success if we walk away with a new crew of supporters who are eager to game for us again because of the experience they’ve had.” Baxter also highlighted the learning potential embedded in this inaugural effort.
“Because this is our first foray into a gaming‑centric fundraiser, the feedback we receive will be priceless. It will help us refine our approach and scale up to even bigger, more ambitious gaming events in the years to come.” In her view, gamers and streamers are often the "unsung heroes of fundraising," pushing the boundaries of how charitable giving can happen in the digital age. She pointed out that the gaming world is "setting a new, innovative standard" for supporting causes, blending entertainment with philanthropy in ways that resonate with younger, tech‑savvy audiences.
"There’s a shared understanding among game‑lovers that we’re a community that thrives on stories, imagination, and the escape into new worlds through play," Baxter noted. "When we channel that passion into real‑world impact, we demonstrate just how powerful and influential the gaming community can be." Save Point is a cornerstone of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026.
The campaign aims to shift the holiday narrative for millions of children who, instead of receiving toys and sweets, are hoping for essential deliveries—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical holiday gifts and the life‑saving supplies that many children need. "Anything you can imagine can be delivered to your doorstep with a tap on a screen," she said.
"But for countless children this Christmas, it isn’t toys or treats they’re waiting for—it’s the deliveries that will safeguard their lives and preserve their childhoods." Save Point is scheduled to run from December 5 to December 6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. The event will feature a mix of live gameplay, charity auctions, and interactive challenges, all designed to keep viewers engaged while encouraging donations.
Beyond the immediate fundraising goal, Save Point aims to cultivate a community of repeat supporters who see gaming as a conduit for social change. By integrating charitable messaging into the fabric of gaming culture, the charity hopes to inspire a new generation of donors who view their hobby as a platform for impact. The initiative also reflects a broader shift in the nonprofit sector, where organizations are increasingly turning to digital experiences to reach audiences that might not respond to traditional appeals. As streaming platforms continue to dominate online entertainment, events like Save Point illustrate how charities can harness that momentum to amplify their reach.
In summary, Save the Children’s Save Point represents a pioneering step toward merging the worlds of gaming and philanthropy. By collaborating with influential creators, offering an accessible entry point for supporters, and embedding the fundraiser within a larger campaign focused on essential deliveries, the charity is poised to make a meaningful difference this holiday season while laying the groundwork for future gaming‑driven charitable endeavors.