This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, an event dubbed Save Point, which will blend live streaming, competitive play, and charitable giving into a single, immersive experience. The initiative is scheduled for December 5‑6, 2026, and is designed to tap into the enthusiasm and reach of the global gaming community while raising vital funds for children in need.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with gamers. "We wanted to create a platform where we could interact with the gaming world not just as a one‑off partnership, but as an ongoing dialogue," Baxter explained. "Save Point gives us the chance to engage both established partners and individual supporters in a way that feels natural to them.
Not everyone can run a marathon or climb a mountain, but nearly anyone can pick up a controller or start a livestream, making this format far more inclusive." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This collaboration underscores the potential of influencer‑driven campaigns to mobilise audiences around a cause. Baxter emphasized that the partnership is just the beginning: "We’re eager to keep nurturing relationships with gamers, streamers, and their fans long after the event ends. If we can introduce more people to the work we do and why it matters, we’ll have created a lasting ripple effect.
Success for us will look like a new cohort of supporters who want to return to the platform, game for us again, and bring their friends along." Because Save Point is a pioneering effort for the charity, Baxter highlighted the learning curve involved. "This is our first venture into a gaming‑centric fundraiser, so the insights we gather—from technical logistics to audience engagement—will be priceless. They’ll help us refine and scale up future events, making each iteration bigger and more impactful than the last," she said.
Baxter also praised the often‑overlooked contributions of gamers and streamers, calling them "the unsung heroes of fundraising." She noted that the gaming arena is "setting a new, innovative standard" for how charitable causes can be supported. "Gamers are storytellers at heart. We love narratives, imagination, and escaping into new worlds through play. When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be," she added.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign aims to shift the holiday narrative for millions of children who, instead of receiving gifts, are awaiting essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter drew a poignant parallel between the convenience of modern e‑commerce and the stark reality faced by vulnerable children: "In our daily lives, we can have anything delivered to our door with a tap on a screen. For many children this Christmas, the items they need aren’t toys or sweets; they’re life‑saving deliveries that protect their health and future." The two‑day Save Point event will feature a mix of activities: live charity streams where popular creators play popular titles while encouraging donations, competitive tournaments with entry fees earmarked for the cause, and interactive challenges that let viewers contribute directly through platform‑integrated fundraising tools.
Participants can sign up in advance through a dedicated registration page, which also provides guidance on setting up a fundraising livestream, choosing donation platforms, and promoting the event to their own audiences. Beyond the immediate financial goal, Save Point seeks to foster a sense of community among gamers who share a common purpose.
By aligning the joy of gaming with the urgency of child welfare, the charity hopes to cultivate a new generation of advocates who view philanthropy as an integral part of their online identity. Baxter envisions a future where gaming events become a staple in the nonprofit sector: "If we can prove that a gaming fundraiser can deliver both high engagement and meaningful impact, we’ll open the door for many other organisations to explore similar models. The possibilities are endless when you combine passion, technology, and compassion." In summary, Save Point represents an innovative stride for Save the Children, marrying the interactive, social nature of gaming with the pressing needs of children worldwide.
By leveraging the reach of streamers like TheKapFantastic and inviting everyday gamers to participate, the charity aims to deliver critical supplies to children during the holiday season while also building a sustainable, engaged supporter base for years to come. Interested individuals are encouraged to register their interest now, receive setup instructions, and join the movement that turns play into a powerful catalyst for change.