This holiday season, Save the Children is set to roll out its very first game‑centric and live‑streaming fundraiser, a venture they have christened "Save Point." The initiative is designed to harness the enthusiasm of gamers and the reach of online streaming platforms to generate support for children in need during the critical Christmas period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted an event that would be inclusive, fun, and capable of drawing in supporters who might not be able to take part in traditional challenges like marathons. Gaming offers a more accessible entry point, and it lets us highlight the impact that a different kind of supporter can have." The event will be anchored by a partnership with popular content creator and streamer TheKapFantastic, who has already demonstrated a strong commitment to the cause by raising over £5,000 for Save the Children earlier in the year.
Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to build lasting relationships with gamers, influencers, and streaming personalities. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the project. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. The insights gathered will inform future campaigns, allowing Save the Children to refine its approach, optimize donor engagement, and expand the scale of gaming‑driven philanthropy.
Baxter also praised gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. She described the community as one that values narrative, imagination, and the escapism that games provide. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she asserted. Save Point is a central component of Save the Children’s broader campaign titled "The One Delivery That Matters," which officially launches in November 2026. The campaign seeks to shift public focus from material gifts to the essential supplies that many children will be awaiting this Christmas—food, medicine, warm clothing, and safe shelter.
Baxter illustrated the contrast poignantly: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day event is scheduled for December 5 and 6, 2026. During this window, participants will be able to register their interest, receive guidance on setting up a fundraising livestream, and join a global community of gamers rallying around a common cause. By streaming their gameplay, sharing personal stories, and encouraging viewers to donate, streamers can transform ordinary gaming sessions into powerful fundraising engines.
Beyond the immediate financial goal, Save Point aims to cultivate a sustainable pipeline of gaming‑focused supporters who will continue to champion the charity’s mission long after the event concludes. The hope is that the experience will inspire gamers to incorporate charitable giving into their regular streaming routines, creating a ripple effect that extends well beyond the holiday season. In summary, Save the Children’s Save Point represents an innovative fusion of entertainment and philanthropy.
By leveraging the interactive nature of video games and the expansive reach of live streaming, the charity is pioneering a fresh avenue for donor engagement—one that is accessible, engaging, and poised to make a tangible difference for vulnerable children worldwide. Interested participants can sign up through the provided link, receive detailed instructions on launching their own fundraising stream, and become part of a movement that turns play into purpose.