This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraiser, an event christened "Save Point." The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel avenue for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a platform that resonated with gamers and streamers, allowing us to build partnerships and attract individual donors who might not be able to take part in traditional physical challenges like marathons," Baxter explained. "A gaming‑focused event is far more accessible, and it showcases how a different type of supporter can make a real impact." To give the event a strong launchpad, the charity has teamed up with popular online content creator and streamer TheKapFantastic.
TheKapFantastic has a proven track record of supporting charitable causes, having previously raised over £5,000 for Save the Children earlier in the year. This collaboration is expected to draw his sizable audience into the fundraising effort, amplifying the reach of the campaign. Baxter emphasized that the partnership with gamers and streamers is just the beginning of a longer‑term strategy.
"Our goal is to keep nurturing relationships within the gaming sphere even after Save Point concludes. If we can educate more people in this community about the vital work we do and why it matters, we’ll have built a sustainable base of supporters who are eager to return for future events," she said. "Success for us will be measured by the number of new allies we gain—people who, after experiencing the event, want to continue gaming for a cause." She also highlighted the learning potential embedded in this inaugural effort.
"Because this is our first foray into a gaming‑based fundraiser, the insights we gather—from technical logistics to audience engagement—will be priceless. They’ll help us refine and expand our gaming events year after year, making each iteration bigger and more effective," Baxter noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming sector is carving out a new, innovative standard for charitable support. "There’s a shared ethos among gamers: we love stories, imagination, and escaping into new worlds through play.
When we channel that passion toward real‑world change, we demonstrate just how powerful the gaming community can be," she remarked. Save Point is a cornerstone of Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift the holiday narrative for millions of children who, instead of receiving toys, are awaiting essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored this contrast, saying, "Anything you can order with a click can be delivered to your door, but for countless children this Christmas, it isn’t toys they need—it’s life‑saving deliveries that protect their childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration link, where they will receive guidance on setting up their own fundraising livestreams. By broadcasting their gameplay, sharing personal stories, and encouraging viewers to donate, participants can turn hours of entertainment into a powerful fundraising engine.
Beyond the immediate financial goal, Save Point aims to foster a sense of community among gamers, streamers, and charitable donors. The event will feature interactive challenges, leaderboards, and exclusive in‑game rewards to keep audiences engaged. Moreover, it will provide a platform for Save the Children to showcase its projects, giving donors a clear picture of how their contributions translate into tangible aid for children in crisis.
In the longer term, the charity hopes that Save Point will become an annual fixture, evolving alongside the gaming industry’s rapid growth. By continuously learning from each iteration—whether it’s optimizing donation mechanisms, expanding partnership networks, or integrating emerging technologies like virtual reality—the organization plans to keep the event fresh, inclusive, and impactful. Overall, Save Point represents a forward‑thinking blend of entertainment and philanthropy. It leverages the passion and reach of the gaming community to address urgent humanitarian needs, proving that the power of play can be harnessed for profound, real‑world change.
Interested individuals are encouraged to register their interest now and receive detailed instructions on how to launch a successful fundraising livestream, turning their love of gaming into a force for good this Christmas.