This holiday season, Save the Children is set to roll out its very first game‑centric and livestream‑driven fundraiser, an event dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where both partners and individual backers could get involved in a way that feels natural to them,” she explained.
“Not everyone has the stamina or time to train for a marathon, but a gaming marathon is far more accessible, allowing us to showcase the impact a different kind of supporter can have.” To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. Baxter emphasised that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their audiences beyond the immediate fundraiser. "If we can reach a larger slice of this community and share the story of what we do and why it matters, that would be a massive win," Baxter said.
"I’ll consider the event a triumph if, after it concludes, we have a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had." Because Save Point is a first‑time venture for the charity, Baxter highlighted the wealth of learning opportunities it presents. "The feedback we gather will be priceless and will help us design even bigger, more polished gaming‑focused fundraisers in the years to come," she noted. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural link between gaming and storytelling, saying, "People who love games are also lovers of narrative, imagination, and the chance to escape into new realms. When we channel that passion into real‑world impact, we demonstrate just how powerful the gaming community can be in driving lasting change." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between a typical online shopping experience and the dire reality faced by millions of youngsters: "You can order almost anything with a tap of a screen, but for many children this season, the items they’re waiting for aren’t toys or treats—they’re life‑saving deliveries." The two‑day event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximise donations. The format encourages individual gamers, e‑sports teams, and content creators to host their own streams, share progress updates, and rally their followers to contribute to the cause. Beyond the immediate fundraising goal, Save Point is intended to serve as a catalyst for ongoing collaboration between the charity and the gaming sector. Baxter envisions a future where regular gaming marathons, charity tournaments, and in‑game donation mechanics become staples of Save the Children’s fundraising toolkit.
"We’re just scratching the surface of what’s possible," she remarked. "The gaming ecosystem is incredibly versatile, and we want to keep exploring ways to integrate charitable giving into the everyday experiences of players." In addition to monetary contributions, the event will spotlight educational content about the challenges faced by children in conflict zones, disaster‑stricken areas, and impoverished communities.
Streamers will have the opportunity to feature short documentary clips, survivor testimonies, and expert interviews during intermissions, providing viewers with a deeper understanding of why their donations matter. The partnership with TheKapFantastic will also include a special charity stream where the creator aims to break personal milestones—such as reaching a certain number of followers or completing a challenging game level—in exchange for matching donations from corporate sponsors. This model not only amplifies the fundraising potential but also demonstrates how entertainment and philanthropy can intertwine seamlessly.
Overall, Save Point represents a bold step for Save the Children, signalling a willingness to innovate and adapt to the evolving landscape of digital engagement. By embracing the gaming community’s passion for play, storytelling, and collective achievement, the charity hopes to forge a new pathway for supporters to make a tangible difference in the lives of children worldwide. If you’re interested in taking part, you can register your intent on the official Save Point page.
Once signed up, you’ll receive a comprehensive guide on how to set up your livestream, promote your event, and track the impact of the funds raised. Whether you’re a seasoned streamer or a casual gamer looking to give back, Save Point offers a unique platform to turn your love of gaming into meaningful, life‑changing support for children in need.