This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, titled Save Point. The initiative merges the excitement of video games with live streaming to generate donations for children in need, and it marks a significant step for the organization into the digital entertainment arena. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept of Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to reach gamers and streamers in a manner that felt natural to them," Baxter explained.
"Save Point gives us a platform to interact with this audience both through strategic partnerships and by inviting individual supporters to take part. Not everyone can sign up for a marathon or a long‑distance bike ride, so an event built around gaming is far more inclusive and showcases the diverse ways people can contribute." To bring the event to life, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. The partnership is intended to tap into TheKapFantastic’s dedicated follower base and to demonstrate how influencer‑driven content can translate into tangible support for humanitarian work.
Baxter emphasized that the organization hopes to nurture ongoing relationships with gamers and streamers beyond the two‑day event. "If we can introduce more people in this space to the impact of our programmes and why they matter, that will be a lasting win," she said.
"I’ll consider the event a massive success if, after it ends, we have a fresh cohort of supporters who are eager to host their own gaming fundraisers for us because of the positive experience they’ve had." She also highlighted the learning curve associated with pioneering this type of fundraiser. "This is our first foray into a gaming‑centric campaign, so the insights we gather—from audience engagement metrics to technical logistics—will be invaluable. They’ll help us refine and scale up future gaming events, making each iteration bigger and more effective than the last." In Baxter’s view, gamers and streamers are often the "unsung heroes of fundraising," and she believes the gaming world is setting a "new, innovative standard" for charitable support.
She elaborated, "There’s a shared culture among gamers: a love of narrative, imagination, and the escape that interactive worlds provide. When we channel that passion toward real‑world change, we illustrate just how potent the gaming community can be when it rallies around a cause." Save Point is a cornerstone of Save the Children’s broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
The campaign seeks to shift public attention from the typical holiday gift‑giving mindset to the urgent needs of children who are awaiting essential supplies this Christmas—things like nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the contrast between consumer convenience and the stark reality faced by millions of children. "In our daily lives, we can order almost anything with a tap on a screen and have it delivered to our doorstep.
For countless children this season, however, the items they’re hoping for aren’t toys or sweets; they’re life‑saving deliveries that protect their health and dignity," she said. The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to promote their streams across social platforms. By combining the thrill of competitive play, the reach of live streaming, and the goodwill of the gaming community, Save the Children aims to turn digital enthusiasm into concrete aid for children around the globe.
Beyond the immediate fundraising goal, the charity hopes the event will spark a longer‑term cultural shift, encouraging more gamers to view philanthropy as an integral part of their hobby. As the gaming industry continues to grow and diversify, initiatives like Save Point demonstrate how entertainment can intersect with empathy, turning pixels and playlists into powerful tools for social change.