This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streaming event dubbed "Save Point." The initiative, which will run over two days in early December, is designed to tap into the enthusiasm of gamers and content creators while raising vital funds for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to reach out to gamers not just as partners but also as individual supporters," Baxter explained.
"Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible. It gives us the chance to illustrate how a different kind of supporter can make a tangible impact." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
Baxter highlighted that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences beyond the immediate fundraiser. "If we can introduce more people in this space to the work we do and why it matters, that would be a massive win," she said.
"I’ll consider the event a resounding success if we walk away with a fresh crew of supporters who want to keep gaming for us because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter stressed that there will be plenty of learning opportunities. "The feedback we gather will be priceless and will help us design even bigger and better gaming events year after year," she noted. The charity sees gamers and streamers as the "unsung heroes of fundraising," emphasizing that the gaming sector is "setting a new, innovative standard" for how charitable causes can be championed. Baxter also reflected on the cultural traits that unite gamers.
"There’s a shared love of story, imagination, and the chance to escape into new worlds through play," she said. "When we channel that passion into a force for real‑world change, we demonstrate just how powerful the gaming community can be in driving lasting impact." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the narrative of Christmas for millions of children who are awaiting essential deliveries—such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional gifts.
Baxter illustrated the contrast: "Anything you can imagine can be delivered to your doorstep with a tap of a screen, but for countless children this Christmas, it’s not toys they’re waiting for—it’s the supplies that will save lives and protect their childhoods." The event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximise donations.
By merging the excitement of live gaming with a clear humanitarian purpose, Save Point aims to create a vibrant, inclusive platform where anyone with a computer or console can contribute to a cause that matters. Beyond the immediate fundraising goal, Save the Children hopes the initiative will lay the groundwork for a sustained partnership with the gaming ecosystem. The charity plans to explore future collaborations, such as in‑game charity events, virtual item sales, and ongoing streamer ambassador programs.
These efforts are intended to keep the momentum alive long after the two‑day marathon concludes, ensuring that the gaming community continues to play a pivotal role in supporting vulnerable children worldwide. In summary, Save Point represents a pioneering step for Save the Children, merging the interactive, community‑driven world of gaming with the urgent need to deliver essential aid to children during the holiday season.
By inviting gamers, streamers, and their followers to join forces, the charity aims to demonstrate that play can be a powerful catalyst for change, delivering hope, safety, and a brighter future to those who need it most.