This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day streaming marathon titled Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the vibrant world of video games and online broadcasting as a new avenue for raising funds and awareness for children in need.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers and streamers, not just as occasional donors but as active partners in our mission,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance run, so a digital event like this offers a more inclusive way for people to get involved and demonstrate the impact a different kind of supporter can have.” To bring the concept to life, Save the Children has teamed up with popular online content creator and live‑streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year. The partnership reflects a growing trend of influencers leveraging their platforms for social good.
Baxter emphasized that the collaboration is just the beginning: “After Save Point, we hope to keep nurturing relationships with gamers, streamers, and their audiences. If we can introduce more people in this space to the work we do and why it matters, we’ll have built a lasting bridge between the gaming world and humanitarian aid.” Baxter outlined several markers of success for the event.
First and foremost is the recruitment of a new cohort of supporters who might return for future gaming‑based fundraisers. “If we walk away with a crew of enthusiastic gamers who want to keep gaming for us because of the experience they had, that would be a massive win,” she said. She also highlighted the educational component: “Because this is our inaugural gaming fundraiser, the feedback we collect will be priceless.
It will help us refine the format and scale up bigger, better events year after year.” Describing gamers and streamers as the “unsung heroes of fundraising,” Baxter noted that the gaming arena is “setting a new, innovative standard” for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and escapism, values that can be redirected toward tangible, real‑world change. “When we channel that passion for play into a force for lasting impact, we showcase just how powerful the gaming community can be,” she added. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries—food, medicine, warm clothing, and safe shelter—that millions of children will rely on this Christmas. Baxter illustrated the contrast with a simple metaphor: “Anything you can order with a tap of a screen can be delivered to your door, but for many children this year, it isn’t toys they’re waiting for—it’s the supplies that will keep them alive and protect their childhoods.” The event itself will be a blend of live gameplay, interactive challenges, and donation drives. Participants can sign up to host their own fundraising streams, with guidance provided by Save the Children on how to set up donation links, promote the cause, and engage viewers.
Throughout the two days, special milestones—such as unlocking new game levels or achieving community goals—will trigger additional prize pools and matching donations from corporate partners. In addition to the primary fundraising goal, Save Point aims to raise awareness about the broader issues affecting children worldwide. By integrating educational segments into the stream—short documentaries, interviews with field workers, and stories from families receiving aid—the event will give viewers a deeper understanding of why their contributions matter. Baxter believes this narrative approach will foster a stronger emotional connection: “When gamers see the real‑life impact behind the numbers, they’re more likely to stay engaged and become long‑term advocates.” The charity also plans to capture data on viewer demographics, donation patterns, and engagement metrics to fine‑tune future campaigns.
This analytical component will help identify which games, streaming platforms, and influencer partnerships generate the highest return on investment, ensuring that subsequent events can be even more effective. To join Save Point, interested individuals can register their interest via the provided link.
Once registered, they will receive a toolkit containing technical instructions for setting up a livestream, branding assets, and tips for maximizing audience interaction. The charity encourages participants of all skill levels—from seasoned streamers with large followings to casual gamers who simply want to contribute—to take part. Overall, Save Point represents a pioneering step for Save the Children, blending the excitement of gaming culture with the urgency of humanitarian relief.
By inviting the gaming community to rally around a shared purpose, the charity hopes to demonstrate that digital play can be harnessed for profound, life‑saving outcomes, turning a season of celebration into a season of meaningful delivery for children in need.