This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, branded "Save Point." The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and content creators, offering a new avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create an event that felt natural for gamers, something that could sit alongside traditional runs and walks but be more accessible to those who spend their free time behind a screen." Baxter highlighted that not everyone has the capacity or inclination to take part in physically demanding challenges such as marathons. "Save Point allows us to reach supporters who might not be able to run a marathon, yet still want to make a meaningful impact," she said.
"By offering a digital‑first experience, we can showcase the diverse ways people can champion our cause, whether they’re seasoned streamers or casual players who simply enjoy a good game." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously raised over £5,000 for Save the Children earlier in the year. This partnership underscores the growing trend of influencers leveraging their platforms for philanthropy. Baxter expressed optimism about cultivating long‑term relationships with gamers and streamers beyond the two‑day event.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she noted. "I’ll consider the event a huge success if we walk away with a new crew of supporters who want to game for us again because of their experience with Save the Children." Because Save Point is a first‑time venture for the charity, Baxter emphasized the learning potential inherent in the project.
"There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said. The insights gathered will inform future collaborations, potentially expanding the scope of charitable gaming to include tournaments, e‑sports sponsorships, and interactive donation mechanics. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter praised the gaming sector for setting "a new, innovative standard" in charitable support.
She pointed out that gamers share a love of narrative, imagination, and escapism, qualities that can be harnessed for real‑world change. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for lasting change, we’re demonstrating just how powerful and impactful the gaming community can be," she affirmed.
Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of Christmas gifting from material toys to essential supplies for children in crisis—food, medicine, warm clothing, and safe shelter. Baxter explained, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The event will run over two days, encouraging participants to register their interest via a dedicated portal.
Once signed up, they will receive guidance on setting up a fundraising livestream, choosing a game to play, and promoting their stream to attract viewers and donations. The charity plans to provide digital assets, such as overlays and donation alerts, to help streamers maintain a professional look while highlighting the cause. In addition to individual streams, Save Point will feature collaborative sessions where multiple creators co‑host charity raids, challenges, and speed‑run marathons.
These group activities are intended to amplify reach, as audiences from different channels converge on a single fundraising goal. Viewers will have the ability to donate directly through integrated platforms like Twitch, YouTube, and Facebook Gaming, with real‑time tallies displayed on stream overlays. Beyond the immediate fundraising, Save Point aims to foster a lasting community of gaming‑focused philanthropists. By offering post‑event follow‑ups, such as newsletters, exclusive behind‑the‑scenes content, and invitations to future charity gaming events, the organization hopes to keep supporters engaged year after year.
Overall, Save the Children’s foray into the gaming world reflects a broader shift in the nonprofit sector toward digital engagement. As more people spend leisure time online, charities are adapting by meeting supporters where they are—on streaming platforms, in virtual worlds, and through interactive experiences. If successful, Save Point could serve as a template for other organizations seeking to blend entertainment with impact, proving that a love of games can indeed translate into tangible, life‑saving outcomes for children around the globe.