This holiday season, Save the Children is set to roll out its very first gaming‑focused and streaming‑driven fundraiser, an event they have christened "Save Point." The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the charity’s mission during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create an avenue that feels natural for gamers, whether they are partnering with us as brands or joining as individual donors.
Not everyone can run a marathon or take part in a traditional physical challenge, so an event like this is far more accessible and showcases the diverse ways supporters can make an impact." The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier this year. This partnership underscores the growing trend of influencers leveraging their platforms for social good.
Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to cultivate relationships with gamers and streamers beyond the immediate event. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider the event a huge success if we walk away with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter highlighted the valuable learning opportunities it presents. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted.
The insights gathered will inform future campaigns, potentially expanding the scope and scale of gaming‑centric fundraising efforts. Baxter described gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural connection that gamers have with storytelling, imagination, and immersive experiences.
"There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from material gifts to essential deliveries that children in need require during the holiday season—such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter stressed the stark contrast between typical Christmas expectations and the reality faced by millions of vulnerable children.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarked. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up to take part in the livestream fundraiser, receive guidance on setting up their own fundraising streams, and engage with a community of like‑minded gamers who share a commitment to charitable giving. By registering interest, supporters will gain access to resources that help them maximize their fundraising impact, from tips on audience engagement to best practices for promoting donation links during live gameplay.
Beyond the immediate financial goals, Save Point aims to foster a lasting bond between Save the Children and the gaming ecosystem. The charity hopes that the event will serve as a catalyst for ongoing collaborations, encouraging streamers to integrate charitable appeals into their regular content and inspiring gamers to view their hobby as a conduit for positive social change. In the words of Baxter, the ultimate measure of success will be the emergence of a dedicated cohort of gaming advocates who continue to champion the cause long after the livestreams have ended.
In summary, Save Point represents a pioneering effort by Save the Children to harness the energy, creativity, and reach of the gaming world for humanitarian purposes. By aligning the excitement of interactive entertainment with the urgency of delivering essential supplies to children in need, the charity is charting a new path for fundraising—one that blends digital culture with real‑world compassion. Interested participants are encouraged to register now, learn how to set up a successful fundraising livestream, and join a movement that transforms play into powerful, life‑saving action.