This holiday season, Save the Children is set to roll out its very first gaming‑centric fundraising initiative, dubbed Save Point. The new venture merges the excitement of video games with live streaming to generate support for children in need, and it represents a strategic move to tap into the vibrant world of gamers and content creators. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“Save Point was born out of a wider desire to engage more with the gaming community,” she explained. “It gives us a platform to interact with gamers not just as occasional donors, but as partners and active supporters.” Baxter highlighted the accessibility of the format, noting that not everyone is able to take part in traditional endurance challenges such as marathons.
“Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do,” she said. By leveraging livestreams, the charity hopes to reach a demographic that values digital interaction and immersive experiences. To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier in the year.
The partnership underscores the potential of influencer‑driven fundraising, where a single personality can rally a sizable audience around a cause. Looking beyond the immediate event, Baxter expressed a desire to cultivate lasting relationships with gamers and streamers. “It would be incredible to reach more people in this community with information about the work we do and why it’s important,” she said. “I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us.” Because Save Point is a first‑time effort for the charity, Baxter also emphasized the learning aspect of the project.
“There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year.” She went on to describe gamers and streamers as the “unsung heroes of fundraising,” pointing out that the gaming sector is “setting a new, innovative standard” for charitable support.
“There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play,” Baxter noted. “By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be.” Save Point forms part of the larger ‘The One Delivery That Matters’ campaign, which kicks off in November 2026. The campaign aims to shift public attention from the typical festive gifts to the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medication, warm clothing, and safe shelter. Baxter illustrated the contrast between consumer expectations and the reality faced by vulnerable children: “Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods.” The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream.
Once registered, gamers can choose to stream their play sessions, engage with their audience, and encourage viewers to donate directly to Save the Children’s cause. In practice, the event will likely feature a mix of popular game titles, collaborative challenges, and perhaps special in‑game incentives provided by partner developers. Streamers will be encouraged to share personal stories about why they support the charity, creating an emotional connection that can translate into higher donation levels.
The charity plans to track metrics such as total funds raised, viewer counts, and new follower acquisition to assess the impact of the initiative. Beyond the immediate financial contributions, Save Point is designed to raise awareness about the broader issues affecting children worldwide. By integrating educational segments into the livestreams—such as short documentaries, interviews with field workers, or live Q&A sessions—viewers can gain a deeper understanding of how their contributions are making a tangible difference. The event also serves as a proof of concept for future collaborations between non‑profits and the gaming industry.
Should Save Point prove successful, it could pave the way for larger scale tournaments, charity bundles within games, or even dedicated in‑game events where a portion of sales is automatically directed to Save the Children. Overall, Save Point represents a forward‑thinking approach to philanthropy, marrying the interactive allure of gaming with the urgency of humanitarian aid.
By inviting gamers to turn their pastime into purposeful action, Save the Children hopes to not only meet its fundraising targets for the holiday season but also to build a sustainable community of digital advocates who will continue to champion the cause long after the livestreams end.