This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event dubbed "Save Point." Scheduled for December 5‑6, 2026, the campaign merges the excitement of video games with the power of live streaming to raise awareness and funds for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a way to reach gamers and streamers in a manner that feels natural to them," Baxter said. "Traditional charity runs or marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑centric fundraiser opens the door for a much wider audience to get involved, whether they’re seasoned content creators or casual players who simply love to play." The event will be anchored by a partnership with popular online creator and streamer TheKapFantastic, who has previously demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier in the year. Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to cultivate relationships with influencers and gamers beyond the immediate fundraiser. "If we can introduce more people in this space to the vital work we do and why it matters, that ripple effect will be invaluable," she explained.
"Our definition of success isn’t just the amount we raise on those two days; it’s also about building a community of supporters who will continue to champion our mission through future gaming events." Baxter also highlighted the learning component of Save Point. As Save the Children’s first foray into a gaming‑driven fundraiser, the organisation anticipates a steep learning curve and is eager to gather feedback from participants, viewers, and partners. "The insights we collect will shape how we design larger, more ambitious gaming events in the years to come," she noted.
"Each piece of feedback is a building block for improving the experience for both donors and the gaming community." In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is increasingly setting a new, innovative standard for charitable support. She elaborated on the cultural alignment between gaming and philanthropy, saying, "Gamers are storytellers at heart. We love immersive narratives, creative problem‑solving, and escaping into new realms. When we channel that passion toward real‑world impact, we showcase just how powerful and transformative the gaming community can be." Save Point is a key element of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the holiday narrative for millions of children who, rather than receiving toys and sweets, are awaiting essential supplies such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored this stark contrast, stating, "Anything you can order with a click can be delivered to your doorstep, but for many children this Christmas, the deliveries they need aren’t toys – they’re life‑saving provisions that protect their childhoods." Participants in Save Point can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams. The charity encourages a variety of formats: from marathon gaming sessions and speed‑run challenges to collaborative charity tournaments and creative content showcases. By offering multiple entry points, Save the Children hopes to attract a diverse array of gamers, from indie developers to e‑sports athletes, each contributing their unique audience and skill set.
Beyond the immediate fundraising goal, the event aims to raise awareness about the ongoing crisis affecting children worldwide during the holiday season. The charity will use the livestreams as a platform to share stories from the field, highlight the impact of previous deliveries, and illustrate how donor contributions translate into tangible outcomes on the ground.
This storytelling approach aligns with the gaming community’s love for narrative, providing a compelling reason for viewers to engage and donate. The partnership with TheKapFantastic also serves as a proof of concept for future collaborations.
By leveraging his existing follower base and proven fundraising track record, Save the Children hopes to demonstrate the scalability of gaming‑based philanthropy. Baxter envisions a pipeline where more creators join the cause, each bringing fresh ideas, audiences, and fundraising mechanisms. Looking ahead, the charity plans to evaluate the success of Save Point through several metrics: total funds raised, number of new supporters acquired, engagement rates on streaming platforms, and qualitative feedback from participants. This data will inform the development of subsequent gaming events, potentially expanding into multi‑day festivals, virtual reality experiences, or even in‑game charitable items that trigger donations.
In summary, Save Point represents a bold experiment at the intersection of entertainment and altruism. By harnessing the enthusiasm, creativity, and community spirit of gamers, Save the Children aims to deliver essential supplies to children who need them most this Christmas, while also establishing a sustainable model for future charitable gaming initiatives.
Interested individuals can register their interest via the provided link, receive setup instructions, and join a growing movement that turns play into purposeful action.