This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streaming event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the global gaming community, a sector that has grown into a powerful cultural and economic force. Fiona Baxter, the senior fundraising manager for the charity, shared with GamesIndustry.biz that the seed of Save Point was planted by a desire to create more inclusive, accessible ways for supporters to contribute. "Save Point gives us a platform to interact with gamers and streamers on both a partnership level and an individual supporter level," Baxter explained. "Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon or a streamed session is something many people can join from their living rooms.
It opens the door for a whole new type of donor who might not have engaged with us before." The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated a knack for charitable giving by raising over £5,000 for Save the Children earlier in the year. His involvement underscores the potential of influencer‑driven campaigns to mobilise audiences quickly and effectively. Baxter emphasized that the partnership is just the beginning; the charity hopes to nurture ongoing relationships with gamers, streamers, and their fans long after the two‑day event concludes. "If we can walk away with a fresh crew of supporters who are excited to game for us again, that would be a massive win," she said.
"Our aim is to embed the cause within the gaming culture so that future collaborations become a natural extension of their content." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. "The feedback we collect will be priceless," Baxter noted.
"It will inform how we design larger, more ambitious gaming events in the years to come, ensuring each iteration delivers greater impact and a smoother experience for participants." Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable ecosystem, describing them as "unsung heroes of fundraising." She pointed out that the gaming world is beginning to set a new, innovative standard for philanthropy, leveraging the sector’s storytelling prowess and community spirit. "Gamers are storytellers at heart; they love immersive worlds, imaginative narratives, and the thrill of discovery.
When we channel that passion toward real‑world change, we showcase just how influential the gaming community can be," she said. Save Point is integrated into the larger "The One Delivery That Matters" campaign, which kicks off in November 2026. This campaign shines a light on the stark reality that, for millions of children worldwide, the most critical gifts this Christmas will not be toys or sweets but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter remarked, "In the digital age, we can order anything with a tap of a screen, but for many children, the deliveries they need are matters of survival, not entertainment." The two‑day event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. Once registered, gamers can choose to host their own streams, encourage viewers to donate, and even compete in challenges that raise additional funds. The charity plans to feature leaderboards, special guest appearances, and exclusive in‑game items that donors can unlock, adding a gamified layer to the fundraising experience. Beyond the immediate financial goals, Save Point aims to foster a lasting sense of community among participants.
By creating a shared mission—delivering life‑saving aid to children in need—the event hopes to turn casual viewers into long‑term advocates. Baxter believes that this sense of purpose can translate into future collaborations, whether through repeat streaming events, co‑created gaming content, or even the development of custom games that embed charitable mechanics directly into gameplay. In summary, Save the Children’s Save Point represents a pioneering step into the intersection of gaming culture and humanitarian aid. By leveraging the reach of popular streamers, the enthusiasm of the gaming community, and the flexibility of live‑stream technology, the charity is crafting an innovative fundraising model that could redefine how non‑profits engage with digital audiences.
The organization invites anyone with an internet connection and a passion for games to join the cause, reminding us all that the most powerful tools for change often come from unexpected places.