This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The concept was conceived as a way to tap into the enthusiasm of gamers and content creators, offering a new avenue for supporters who might not be able to take part in traditional physical challenges such as marathons. Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where both partners and individual backers could engage with us in a medium they love,” she explained.
“Not everyone can run a marathon or climb a mountain, but virtually anyone can sit down at a computer or console and contribute by playing, streaming, or donating.” The event will be anchored by popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. His involvement underscores the growing trend of influencers leveraging their audiences for social good. Baxter emphasized that the partnership is just the beginning; the charity hopes to nurture ongoing relationships with gamers, streamers, and their followers long after the two‑day fundraiser concludes.
“If we can introduce more people in this space to the work we do and why it matters, that would be a massive win,” she said. “I’ll consider the event a success if we walk away with a fresh crew of supporters who want to keep gaming for us because of the experience they’ve had.” Because Save Point is a pilot initiative, the team is keen to learn from the experience. “There are a lot of learning opportunities embedded in this event,” Baxter noted.
“Since it’s our first foray into this type of fundraising, the feedback we gather will be priceless and will help us design even bigger, more impactful gaming events year after year.” Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable sector, calling them the "unsung heroes of fundraising." She pointed out that the gaming world is "setting a new, innovative standard" for how charitable causes can be supported. “Gamers share a love of stories, imagination, and the escape that comes from diving into new virtual worlds,” she said. “When we channel that passion into real‑world impact, we showcase just how powerful and effective the gaming community can be in driving lasting change.” Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the focus of the holiday season from material gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter.
Baxter remarked, "Anything you can imagine being delivered to your doorstep with a tap of a screen is possible for many people, but for millions of children this Christmas, the deliveries they’re waiting for aren’t toys or sweets—they’re life‑saving provisions that protect their childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, choosing donation targets, and promoting their streams to maximize reach.
By combining the interactive nature of gaming with the charitable impulse of audiences, Save Point seeks to create a vibrant, inclusive fundraising ecosystem that can be replicated in future years. In addition to the main livestreams, the charity plans to host a series of side activities: virtual challenges, in‑game charity skins, and collaborative raids where multiple streamers team up to unlock donation milestones.
These elements are designed to keep viewers engaged and encourage repeat donations throughout the event. The partnership with TheKapFantastic also opens doors for cross‑promotion with other creators who share a commitment to social impact. Baxter hinted that, depending on the success of Save Point, Save the Children could explore collaborations with game developers to embed charitable mechanics directly into games, offering players the option to donate a portion of in‑game purchases to the cause.
Overall, Save Point represents a strategic move by Save the Children to diversify its fundraising portfolio, reach younger demographics, and harness the connective power of digital entertainment. By aligning the charity’s mission with the values of the gaming community—storytelling, imagination, and collective effort—the organisation hopes to inspire a new generation of donors who view charitable giving as an integral part of their gaming experience.