This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraiser, a live‑streaming extravaganza dubbed "Save Point." The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and content creators, turning digital play into tangible support for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where both partners and individual supporters could engage on their own terms," Baxter explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive, allowing a diverse range of participants to contribute in a way that feels natural to them." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for the charity earlier in the year. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences.
"If we can introduce more people in this space to the impact of our work, and why it matters, that would be a massive win," she said. "I’ll consider the event a triumph if, after it ends, we have a fresh cohort of gaming‑savvy supporters who want to collaborate with us again because of the positive experience they had." Because Save Point is a first‑time venture for the organization, Baxter highlighted the learning curve involved. "Every piece of feedback we receive will be priceless," she noted.
"It will help us refine our approach and scale up future gaming‑centric fundraisers, making each successive event bigger, better, and more engaging for both donors and participants." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable giving. She pointed out that many gamers share a love for storytelling, imagination, and escapism, which can be harnessed for real‑world impact. "When we channel that passion for play into concrete actions that improve children’s lives, we demonstrate just how powerful and effective the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
This campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children facing hardship. Baxter explained that for millions of youngsters this Christmas, the most urgent deliveries will be food, medicine, warm clothing, and safe shelter—not toys or candy. "In the digital age, you can order almost anything to your doorstep with a tap," she remarked. "But for these children, the deliveries they need are life‑saving essentials that protect their wellbeing and future." The event itself will be a two‑day marathon of live streams, gaming challenges, and community interaction.
Participants can sign up to host their own fundraising streams, with tools and guidance provided by Save the Children to help them maximize donations. Viewers will be encouraged to donate directly through integrated platforms, and special milestones—such as unlocking new in‑game content or achieving collective goals—will be celebrated throughout the broadcast.
In addition to direct fundraising, Save Point aims to raise awareness about the charity’s work. Throughout the streams, Baxter and other representatives will share stories from the field, highlighting how timely deliveries of essential goods can transform a child’s holiday experience from one of scarcity to one of safety and hope. By weaving these narratives into the gaming experience, the event hopes to create an emotional connection that motivates viewers to give.
The partnership with TheKapFantastic is expected to draw a sizable audience, given the creator’s track record of engaging fans and generating charitable contributions. Baxter expressed optimism that the collaboration will open doors to further alliances with other influencers, expanding the charity’s reach across multiple gaming platforms and genres. Looking ahead, Save the Children plans to evaluate the outcomes of Save Point—both in terms of funds raised and community growth—and use those insights to plan larger, more ambitious gaming events in the future.
"Our goal is to build a sustainable pipeline of support from the gaming sector," Baxter concluded. "By proving that a gaming marathon can deliver real‑world impact, we hope to inspire countless other creators and gamers to join the cause year after year." If you’re interested in taking part in Save Point, you can register your interest through the provided link.
Once signed up, you’ll receive detailed instructions on setting up a fundraising livestream, tips for engaging your audience, and information on how your contributions will directly support children in need during the holiday season.