This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑stream fundraising initiative, aptly titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project’s origins and goals. Baxter explains that Save Point was conceived as a way to reach gamers and streamers in a format that feels natural to them. “We wanted a platform where both partners and individual supporters could get involved without the physical demands of traditional events like marathons,” she said.
“Not everyone can run a marathon, but a gaming marathon is far more accessible, allowing a different type of participant to demonstrate what they can achieve for the cause.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers in the gaming world. “It would be amazing to introduce more members of this community to the work we do and why it matters,” she noted.
“I’ll consider the event a massive success if, after it ends, we have a fresh cohort of gamers who want to continue supporting us because of the experience they’ve had.” Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential built into the event. “We’re venturing into uncharted territory with this type of fundraiser, so the feedback we receive will be priceless. It will help us refine and expand our gaming‑focused initiatives year after year, making each subsequent event bigger and more impactful.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make gamers uniquely positioned to drive change: “There’s a shared love of storytelling, imagination, and the thrill of escaping into new worlds through play.
When we channel that passion into real‑world impact, we showcase just how powerful the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, saying, "Anything you can imagine being delivered to your door with a tap of a screen is possible.
But for millions of children this season, it isn’t toys they’re awaiting; it’s life‑saving deliveries that protect their childhoods." The two‑day event will run on December 5 and 6, 2026. Participants can sign up through the Save Point registration link, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donations.
The charity hopes that by providing a clear, user‑friendly framework, more gamers will feel confident stepping into the role of fundraiser. Beyond the immediate financial goal, Save Point seeks to foster a lasting community of supporters who view gaming as a conduit for social good. Baxter envisions a future where charitable gaming events become a regular fixture on the streaming calendar, with each iteration building on the lessons learned from the last. "We’re not just looking for a one‑off donation boost," she said.
"We want to embed a culture of giving within the gaming ecosystem, where creators and audiences alike see philanthropy as an integral part of the gaming experience." In summary, Save the Children’s inaugural Save Point event represents a strategic pivot toward digital‑first fundraising, leveraging the enthusiasm, reach, and storytelling prowess of the gaming world. By aligning the excitement of live streaming with the urgent needs of children worldwide, the charity hopes to set a precedent for how nonprofits can innovate in the age of interactive media. The success of this pilot could pave the way for larger, more ambitious gaming‑driven campaigns, ultimately delivering the essential supplies that countless children depend on during the holiday season and beyond.