This holiday season, Save the Children is set to debut its first-ever gaming and livestream fundraising initiative, called Save Point. The new event is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s commitment to building lasting relationships with influential voices in the gaming world.
Baxter emphasized that the event is only the beginning of a longer‑term strategy to collaborate with gamers and streamers. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She also highlighted the educational value of the initiative. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered will inform future campaigns, allowing the charity to refine its approach, improve donor engagement, and expand its reach within the digital entertainment sphere.
In Baxter’s view, gamers and streamers are "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She described the community as one that cherishes storytelling, imagination, and the escapism that comes from interactive play. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added.
Save Point is a centerpiece of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public focus from traditional holiday gifts to the essential supplies that many children urgently need during the festive period.
While many families anticipate toys and sweets, millions of youngsters are instead hoping for basic necessities such as food, medicine, warm clothing, and a safe place to sleep. Baxter illustrated this contrast vividly: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." By framing the fundraiser around this narrative, the charity hopes to inspire participants to view their gaming sessions as a conduit for life‑saving aid.
The event is scheduled for December 5‑6, 2026. During those two days, streamers will host live gaming sessions, challenges, and interactive giveaways, all while encouraging viewers to donate directly to Save the Children.
Participants can sign up in advance, receive guidance on setting up their own fundraising livestreams, and access promotional assets to help spread the word. Beyond the immediate fundraising goal, Save Point aims to cultivate a community of repeat donors who see gaming as a meaningful way to give back. The charity plans to track engagement metrics, donor retention rates, and overall funds raised, using this data to refine future initiatives. By integrating charitable giving into the fabric of online entertainment, Save the Children hopes to create a sustainable model where philanthropy and play reinforce each other.
In addition to the main livestreams, the charity will feature educational segments that highlight the real‑world impact of donations, share stories from children who have benefited from previous campaigns, and showcase behind‑the‑scenes footage of how the aid is delivered. These elements are intended to deepen the emotional connection between donors and the cause, reinforcing the message that every contribution, no matter how small, can make a tangible difference. The collaboration with TheKapFantastic also includes a series of pre‑event videos where the streamer discusses the importance of charitable gaming, offers tips for effective fundraising, and invites followers to join the cause.
This multi‑channel approach—spanning Twitch, YouTube, Twitter, and Instagram—ensures that the message reaches a diverse audience across platforms. Overall, Save Point represents a bold experiment in modern philanthropy, leveraging the interactivity, community spirit, and global reach of the gaming world to address urgent humanitarian needs. By turning a pastime into a platform for change, Save the Children hopes to set a precedent for other charities and demonstrate that the power of play can extend far beyond entertainment, delivering hope and essential resources to children who need them most.
To get involved, interested participants can register their interest through the provided link, which will supply details on how to set up a fundraising livestream, share promotional materials, and connect with the Save the Children team for ongoing support throughout the event.