This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, branded Save Point. The new venture seeks to blend the excitement of video games with the generosity of online audiences, creating a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners in a shared experience,” Baxter explained.
“Many people can’t commit to running a marathon or climbing a mountain, but a gaming marathon is far more inclusive and can showcase how a different kind of supporter can make a real impact.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier this year. The partnership illustrates the growing synergy between charitable causes and digital influencers, who can mobilise large, engaged audiences with a single broadcast. Baxter emphasized that the charity hopes to nurture these relationships long after the two‑day event concludes.
“If we can reach more people in the gaming world and give them a clear picture of what we do and why it matters, that would be a huge win,” she said. “I’ll consider the event a success if we walk away with a fresh crew of gamers who want to keep supporting us because of the experience they’ve had.” She also highlighted the learning potential inherent in this first‑time effort. “Because this is our inaugural gaming fundraiser, the feedback we collect will be priceless.
It will help us refine the format and scale up future events, making them bigger and better each year.” According to Baxter, gamers and streamers are the "unsung heroes of fundraising," and the gaming sector is "setting a new, innovative standard" for charitable support. She noted that the community shares a love for storytelling, imagination, and escapism, which can be redirected toward tangible, real‑world change. "When we turn our passion for gaming into a force for lasting impact, we demonstrate just how powerful the gaming community can be," she added.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas will not be toys or sweets but essential supplies such as food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, saying, "Anything you can imagine being delivered to your door with a tap of a screen is possible, but for many children this holiday season, the deliveries they need are lifesaving necessities, not playthings." The event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
Once registered, gamers can choose to host their own streams, encourage viewers to donate, and even compete in challenges designed to boost contributions. Beyond the immediate fundraising goal, Save Point seeks to create a lasting community of gaming supporters. By offering tools, resources, and a clear narrative about the impact of each donation, the charity hopes to transform casual viewers into long‑term advocates. This aligns with a broader trend in the nonprofit sector, where digital engagement is becoming as crucial as traditional outreach methods.
The event will feature a variety of gaming genres, from competitive esports tournaments to cooperative adventure streams, ensuring there is something for every type of player. Special guest appearances, exclusive in‑game items, and real‑time donation trackers will add excitement and transparency, allowing participants to see the direct effect of their contributions. In addition to raising funds, Save Point aims to educate the gaming audience about the challenges faced by children in conflict zones, disaster‑stricken areas, and impoverished communities. Through storytelling segments embedded within the livestreams, viewers will gain insight into how their donations translate into concrete actions—such as delivering nutrition packs, setting up temporary classrooms, or providing emergency medical kits.
The partnership with TheKapFantastic also includes a series of pre‑event videos where the streamer discusses the cause, shares personal anecdotes about why the mission matters to them, and offers tips on how other creators can host successful charity streams. This mentorship component is designed to empower a new generation of content creators to incorporate philanthropy into their regular programming.
Overall, Save Point represents a pioneering step for Save the Children, merging the interactive, community‑driven nature of gaming with the urgent need for humanitarian aid. By harnessing the enthusiasm and reach of gamers worldwide, the charity hopes to deliver essential supplies to children who need them most, proving that play can indeed be a powerful catalyst for positive change.