This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, branded "Save Point," which will combine live streaming, gameplay, and charitable giving into a single, high‑energy event. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community—a demographic that has shown a growing appetite for socially‑conscious participation. "Save Point gives us a platform to interact with gamers and streamers in a way that feels natural for them," Baxter explained. "Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible for many people.
It allows us to highlight the diverse ways supporters can contribute, whether they’re seasoned e‑sports athletes or casual players who love to stream for fun." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for the charity through his own channel. The partnership is designed to leverage his established audience while also showcasing the potential of collaborative fundraising across multiple platforms. Baxter emphasised that the charity’s goal extends beyond the two‑day event itself.
"We want to cultivate lasting relationships with gamers, streamers, and their viewers," she said. "If we can introduce more people to the work we do and why it matters, we’ll have built a new cohort of supporters who might choose to game for us again in the future. Success, for us, will be measured by the number of new allies we gain who are eager to keep the momentum going." Because this is Save Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "There are countless learning opportunities embedded in this event," Baxter noted.
"The feedback we collect will be priceless, helping us refine and expand future gaming initiatives year after year." She also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sphere is beginning to set a novel, innovative standard for charitable support. "Gamers share a love for storytelling, imagination, and escapism," Baxter said.
"When we channel that passion into real‑world impact, we demonstrate just how powerful the gaming community can be in driving lasting change." Save Point forms a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift public focus from traditional holiday gifts to the essential supplies that many children desperately need during the winter months—food, medicine, warm clothing, and safe shelter. "Anything can be ordered with a few taps on a screen," Baxter observed, drawing a parallel between the convenience of modern e‑commerce and the urgent deliveries that can save lives. "But for millions of children this Christmas, the most valuable items aren’t toys; they’re the basic necessities that protect their health and future." The Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential. Throughout the two‑day window, streamers will broadcast their gameplay, interact with audiences, and encourage viewers to donate directly to Save the Children’s relief efforts. In addition to the live streams, the charity plans to incorporate interactive elements such as donation milestones that unlock in‑game rewards, collaborative challenges between different streamers, and real‑time updates on how contributions are translating into tangible aid for children in need.
By blending entertainment with transparent impact reporting, Save Point aims to create an immersive experience that resonates with both seasoned donors and newcomers to charitable giving. The initiative also reflects a broader trend within the nonprofit sector, where organisations are increasingly turning to digital platforms and influencer partnerships to reach younger, tech‑savvy audiences. According to recent industry data, charitable giving through live streaming has surged by over 40% in the past two years, underscoring the potential of this medium to mobilise large‑scale support quickly. Save the Children hopes that Save Point will not only raise significant funds but also inspire a cultural shift in how philanthropy is perceived within the gaming world.
By positioning gamers as active agents of change rather than passive consumers, the charity aims to embed a spirit of generosity into the very fabric of gaming culture. As the event approaches, the organization encourages anyone interested—whether a seasoned streamer, a casual player, or a viewer looking to contribute—to register their interest and learn how to set up a successful fundraising livestream. The ultimate aim is to turn the collective power of the gaming community into a force for good, delivering life‑saving aid to children who need it most this Christmas and beyond.