This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative blends live‑streamed gameplay with a charitable donation model, inviting gamers of all skill levels to contribute to a cause that matters deeply during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach people who might not be able to take part in traditional fundraisers like marathons or bake sales,” Baxter explained.
“Gaming offers a more inclusive platform where anyone with a console or PC can join in, and it lets us highlight the unique impact that a different kind of supporter can have.” The event will be anchored by a partnership with well‑known online creator and streamer TheKapFantastic, who has previously helped Save the Children raise over £5,000 earlier in the year. Baxter emphasized that the charity hopes to nurture ongoing relationships with gamers and streamers beyond the two‑day window of Save Point. “If we can introduce more people in this space to the work we do and why it matters, that will be a huge win,” she said.
“I’ll consider the event a triumph if we walk away with a fresh crew of supporters who want to keep gaming for us because of the experience they’ve had.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the project. “The feedback we collect will be priceless,” she noted. “It will shape larger, more ambitious gaming events in the years to come, allowing us to refine our approach and maximize impact.” Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a love of narrative, imagination, and the escapism that interactive entertainment provides.
“When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be,” she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift the focus of holiday giving from material gifts to essential supplies for children in need—such as food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast by saying, "Anything you can order with a tap of a screen can be delivered to your door, but for millions of children this Christmas, it isn’t toys they’re waiting for—it’s life‑saving deliveries that protect their childhoods." Scheduled for December 5‑6, 2026, Save Point will run as a two‑day marathon of live streams, challenges, and community-driven fundraising milestones. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own livestreams, tips for engaging viewers, and resources for tracking donations.
The event’s structure is designed to be flexible. Individual gamers can host solo streams, while larger groups or esports teams may coordinate collaborative sessions, each with its own fundraising target. Throughout the marathon, special incentives—such as in‑game rewards, shout‑outs from TheKapFantastic, and exclusive merchandise—will be offered to donors who contribute at various levels.
Beyond the immediate financial goals, Save Point seeks to raise awareness about the ongoing crisis faced by children worldwide during the holiday season. By leveraging the storytelling power inherent in games, the charity hopes to convey the urgency of delivering essential supplies to vulnerable families.
The campaign’s messaging underscores that while the world is accustomed to instant gratification through online shopping, many children lack even the most basic necessities. In addition to monetary contributions, the event will feature educational segments where streamers discuss the specific challenges children face in different regions, highlighting how the funds raised will be allocated. This transparency aims to deepen donor trust and encourage repeat participation in future gaming fundraisers.
The partnership with TheKapFantastic is just the beginning of a broader strategy to embed Save the Children within the gaming ecosystem. Baxter hinted at potential collaborations with game developers for charity bundles, in‑game events that donate a portion of sales, and even the creation of custom skins or items whose proceeds go directly to the cause. Overall, Save Point represents a strategic pivot for the charity, embracing digital culture to reach a younger, tech‑savvy audience. By converting the enthusiasm for play into tangible support for children in need, Save the Children hopes to set a precedent for how nonprofit organizations can harness the power of gaming to drive social good.
If you’re interested in joining the movement, you can register your interest on the Save Point website. Once signed up, you’ll receive a toolkit that walks you through the technical steps of launching a livestream, tips for maximizing viewer engagement, and best practices for promoting your fundraiser across social media platforms. Together, gamers, streamers, and supporters can turn a festive gaming marathon into a lifeline for millions of children awaiting critical deliveries this Christmas.